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Amazon A+ Content Best Practices

Following Amazon A+ Content best practices helps brands stand out and make an impact when customers are shopping in the Amazon marketplace. It offers an opportunity for manufacturers and distributors to communicate their product story and differentiate from competitors. When done correctly, Amazon A+ Content can improve the customer experience, increase brand visibility and sales, […]
Written By Tristan Williams
Published on January 3, 2023   |4 minute read

Following Amazon A+ Content best practices helps brands stand out and make an impact when customers are shopping in the Amazon marketplace. It offers an opportunity for manufacturers and distributors to communicate their product story and differentiate from competitors. When done correctly, Amazon A+ Content can improve the customer experience, increase brand visibility and sales, and optimize marketing spend.

Following Amazon A+ Content Best Practices

To get the most out of your A+ content, following best practice guidelines are key for creating a positive branded shopping experience for customers.

Best practices include utilizing high-quality visuals that accurately depict the product’s features and benefits, writing clear product copy that describes the item accurately and concisely, and excluding stock photos that lack engagement with customers.

With the proper execution of Amazon A+ Content, brands can create an enjoyable shopping experience for customers, which in turn can boost sales, maximize profits, and increase brand loyalty.

With thoughtful optimization of visual assets and comprehensive product descriptions, businesses can effectively market their products, driving more customer interactions and revenue growth.

Envision Horizons and soona have teamed up to create the most comprehensive 2023 guide to creative assets on Amazon, which will help brands and sellers of all levels to create high-quality content that converts.

The Most Comprehensive Guide on Building Creative that Converts

At Envision Horizons, we are always looking for new ways to help brands make selling on Amazon less stressful and more profitable. That’s why we’re excited to announce our partnership with Soona, a leading provider of creative services for Amazon sellers. Envision Horizons and Soona have teamed up to create the 2023 Guide to Creative Assets on Amazon, which will help sellers of all levels to create high-quality content that converts. 

This comprehensive guide will provide an overview of all the creative assets available on Amazon, including images, videos, A+ Content, Storefronts, and Custom Ad Creative. It will also offer tips and best practices for using these assets to achieve maximum impact. 

With soona’s expertise in creative eCom services and Envision Horizons’ extensive knowledge of the Amazon platform, we are confident that this guide will help brands take their Amazon presence to the next level. Download your FREE copy of the eBook here

Full Guide to Visual Selling: Chapter Breakdown

Main Image

Product Detail Page (PDP) Image Carousel

Amazon A+ Content Best Practices

Amazon Brand Story Feature

Premium A+ Content

Manage Your Experiments for A+ Content

Product Video

Amazon Storefront

Updating Your Creative Assets

Custom Ad Creative

Amazon Posts

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