Laura Meyer

Laura Meyer

Point of View

In February, we saw an increase in demand for makeup, whereas January was very focused on skincare. The “hot new tool” in beauty is the heated eyelash curler- talk about an upgrade from the basic metal ones where your mascara would get stuck. What is most interesting is that eyelash extensions have been really popular in the last two years, and now there appears to be more emphasis on growing your natural lashes with growth serums and using curlers to enhance them. On the topic of making eyes “pop,” eyelid tape is trending as an anti-aging solution and an alternative to surgery or injections. The double chin reducer and face massager also fall into this category.


Amazon Beauty Report February ’23