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The Most Comprehensive Guide

on Building Creative that Converts

Top 45 Creative Optimizations to Transform Your Amazon Business

Envision Horizons and Soona have teamed up to create the most comprehensive 2023 guide to creative assets on Amazon, which will help brands and sellers of all levels to create high-quality content that converts.
myHorizons

Expert Tips and Best Practices for Using Creative Assets to Achieve Maximum Impact

This comprehensive guide will provide an overview of all the creative assets available on Amazon, including images, videos, A+ Content, Storefronts, and Custom Ad Creative.

Expert Tips and Best Practices for Using Creative Assets to Achieve Maximum Impact

Introduction

Basic Best Practices for all Creative Assets

Main Image

Product Detail Page (PDP) Image Carousel

A+ Content

Amazon Brand Story Feature

Premium A+ Content

Manage Your Experiments for A+ Content

Product Video

Amazon Storefront

Updating Your Creative Assets

Custom Ad Creative

Amazon Posts

Conclusion

Sources

Introduction

Basic Best Practices for all Creative Assets

Main Image

Product Detail Page (PDP) Image Carousel

A+ Content

Amazon Brand Story Feature

Premium A+ Content

Manage Your Experiments for A+ Content

Product Video

Amazon Storefront

Updating Your Creative Assets

Custom Ad Creative

Amazon Posts

Conclusion

Sources

Key Insights

Embedding videos in landing pages can increase conversion rates by up to 80%*

90% of customers report that product videos help them make purchasing decisions*

Regular A+ Content can boost your conversion from 3 to 10% while Premium A+ can increase this to around 15%*

Inside the book

Download the full eBook for a complete guide to building creative assets that convert on Amazon.

Learn Why Your Current Amazon Creative Isn’t Converting Customers

50+ Pages of Tips and Examples from Creative Experts