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Amazon Influencer Marketing Case Study

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Written By Tristan Williams
Published on July 20, 2022   |4 minute read

Learn how Bésame Cosmetics, a premium beauty brand, saw a 273% increase in new to brand customers on Amazon in 2 months. Check out the Case Study PDF below….

Download our guide “10 Tips to Amazon Influencer Marketing” here.


Amazon Influencer Marketing Case Study Summary

Envision Horizons worked with Besame to launch a TikTok influencer campaign in Feb/March which included five 30 second videos from 5 different creators. Each video featured Besame’s cake mascara and lipstick shade of the influencer’s choosing. The campaign received almost half a million views and over 74,000 likes during a 2 month time period.

As a result, Besame’s Cake Mascara saw a 133% lift in sales, and Besame saw a 273% increase in new to brand customers from January to March.

The brand saw a lift in sales on Amazon as a whole and an even greater spike in sales for the products featured within the campaign (cake mascara and three lipstick shades). Besame also saw a lift in sales on their DTC website, which they attribute to the TikTok campaign.

By engaging with 5 influencers for Besame’s first Amazon campaign, Envision Horizons was able to report back on the performance of each influencer and call out high performers. From there, Besame decided to pursue partnerships with the campaign’s two highest-performing content creators. A longer-term partnership resulted in lower rates from the influencers, and a more seamless collaboration process for future campaigns.

Reach out to our team to learn how you can get started using Envision Horizons’ Amazon influencer marketing services! https://www.envisionhorizons.com/influencer-marketing

Why are Amazon Influencers Important?

In the last few years, Amazon has demonstrated a clear focus on encouraging sellers to drive external traffic to the platform. At Envision Horizons, we have seen that driving external traffic is rewarded by Amazon’s algorithm, bringing longer-term benefits. One of the most effective ways to generate external traffic is through influencer marketing. When done correctly, influencer marketing has the power to drive qualified traffic that will not only deliver an immediate return on investment, but also add momentum to the Amazon listing. This helps increase Best Seller Rank, organic rank, and advertising impression share.

Investing in TikTok Influencer Marketing

TikTok influencers can drive Amazon sales by featuring products in videos and directing their audience to purchase them on Amazon either verbally and/or through a link in their bio.

  • TikTok has a global audience of +1 billion active users.
  • Nearly 80M monthly active users are located in the US.
  • Gen Z makes up over 60% of TikTok’s user base.
  • 61% of TikTok users are female.
  • 49% of users said TikTok has helped them make purchase decisions.

The Amazon Seller Flywheel Effect

Influencer marketing can also be a great way to reap benefits from the Amazon Seller Flywheel effect. The Amazon Seller Flywheel is a positive feedback loop that begins when sellers receive an influx of new customers. This increased customer base then results in more sales, which leads to improved seller rankings and increased visibility on the Amazon marketplace. This, in turn, attracts even more customers and further improves seller rankings. The flywheel effect can be powerful for driving long-term growth on Amazon’s platform.

Envision Horizons Influencer Marketing Service

Consider working with an Amazon agency like Envision Horizons to lead your influencer marketing efforts. The advantages of working with an agency for Amazon influencer marketing include streamlined processes, access to our vetted creator community, advanced analytics and
reporting, logistics management including payment processing, and access to additional resources. Learn More.

Sources

https://www.forbes.com/sites/forbestechcouncil/2020/07/07/what-the-rise-of-tiktok-says-about-generation-z/

https://newsroom.tiktok.com/en-us/1-billion-people-on-tiktok

https://www.adweek.com/brand-marketing/nearly-half-of-tiktokers-are-buying-stuff-from-brands-they-see-on-theplatform/

https://sproutsocial.com/insights/tiktok-stats/

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