Amazon’s Best Seller List

An Amazon Best Seller is a title that is awarded to products that sell exceptionally well on the Amazon platform. To be on Amazon’s Best Seller List, your product must have the highest sales velocity in the category of your listing. The Best Seller title/badge is displayed on the product listing both in the SERP […]
Written By Tristan Williams
Published on June 17, 2022   |4 minute read

An Amazon Best Seller is a title that is awarded to products that sell exceptionally well on the Amazon platform. To be on Amazon’s Best Seller List, your product must have the highest sales velocity in the category of your listing. The Best Seller title/badge is displayed on the product listing both in the SERP and in the product detail page. After becoming eligible for the title there will be an orange icon on the product listing image that shows the user that a high volume of customers is purchasing this specific product. Generally, listings with the best seller icon will have a higher click-through rate, meaning customers are more likely to click into the listing to check out the detail page and reviews.

Amazon Best Sellers List is updated hourly, so keep checking back to see which products are currently holding the title.

What does it mean to be an Amazon Best Seller?

Being an Amazon Best Seller is a great way to increase visibility and sales for your product. When customers see that your product is a best seller, they are more likely to purchase it. This can help reach specific sales goals and improve the bottom line.

Amazon Best Seller Badge in SERP

Getting on Amazon’s Best Seller List

To be on Amazon’s Best Seller List, your product must have the highest sales velocity in the category of your listing…

Amazon doesn’t publish the exact metrics their algorithm factors into assigning the Best Seller badge, but it’s clear that sales history and sales velocity are primary factors. Amazon’s algorithm tracks total sales history to rank products within categories and subcategories.

The difficulty of being ranked as a #1 Best Seller depends on the competitiveness of the category you use to list your product. Most categories have approximately 100 Best Seller badges that are distributed across subcategories.

A good place to start in your journey to becoming a better seller is to begin tracking your Amazon Best Sellers Rank (BSR) for your product. Read our post “How and Why to Track BSR“. Advertise and promote your product through social media, email marketing, and other channels to increase your sales velocity.

How to Become an Amazon Best Seller

There is no set formula for ranking as an Amazon Best Seller. However, there are a few things that you can do to increase your chances of achieving this title.

Here are some tips for becoming an Amazon Best Seller:

  1. Understand Amazon’s algorithms. Amazon’s algorithms are constantly changing, but there are some basic principles that remain unchanged. Understanding Amazon’s algorithm allows you to be more strategic with your listing creation, optimization, and advertising to gain more visibility in search results.
  2. Optimize your listing. Your product title, description, and keywords are all important factors in Amazon’s search algorithm. Make sure to spend time crafting an effective title and description, and choose keywords that are high volume but also high relevancy. Read more on best practices for optimizing your listings.
  3. Generate reviews. Customer reviews are one of the most important factors in Amazon’s ranking algorithm. Aim for both a high quantity of reviews and a high star rating to rank higher in Amazon’s search results. Check out our post on strategies to generate more positive reviews on Amazon. Encouraging customer feedback and responding to negative reviews promptly can improve your chances of receiving the best seller badge.
  4. Be competitive with pricing and shipping time. Amazon’s algorithm also takes into account factors such as product pricing and shipping times. It is important to ensure that your product is competitively priced and can be delivered quickly with Prime shipping.

By following these guidelines, you can increase your chances of becoming an Amazon best seller.

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