Amazon’s Manage Your Customer Engagement (MYCE) feature is a game-changer for US-based Amazon sellers who have Brand Registry and an active Brand Store.
How to Utilize the Manage Your Customer Engagement Tool
MYCE is designed to help sellers build stronger relationships with their repeat customers and followers of their brand store. This is especially important in today’s competitive e-commerce environment with rising CACs, where customer loyalty is hard-won but easily lost.
MYCE offers valuable metrics such as…
- Open rates
- Email delivery rates
- Conversion rates
By providing valuable data and insights, MYCE enables sellers to make data-driven decisions and better understand their customers’ needs. Sellers will now have additional insight into creating a more personalized customer experience and building trust with customers.
For example, a seller may notice that their email open rates are low- In that case, they can use MYCE to analyze their email subject lines, sending frequency, and content to identify areas for improvement. By making these changes, the seller can increase their open rates, engage more effectively with their customers, and improve their overall sales performance.
MYCE is specific to email marketing and is a separate tool from Amazon’s Manage Your Experiments tool- however, both help to optimize performance.
Amazon’s Manage Your Experiments
With Amazon’s Manage Your Experiments tool, you can run A/B tests (aka “split tests”) on product listings to compare two versions of content against each other to see which performs better.
- Select which ASIN you want to optimize
- Decide on which variable to test (ex: order of images)
- Create the second version of content
Once you have everything planned out, go back into Manage Your Experiments:
- Name your experiment, set the duration and start date
- Submit both version A and B for approval for the same ASIN
- After both are approved, you can run your A/B experiments!
Manage Your Experiments
Manage Your Experiments
An alternative to Amazon’s tool is the popular market research platform, PickFu. You can get 50% off your first poll with the code ENVISIONHORIZONS.
In conclusion, if you are a US-based Amazon seller with Brand Registry and an active Brand Store, MYCE is a feature that you should definitely consider using. By tracking and analyzing your customers’ engagement metrics, you can gain valuable insights into their behavior and preferences, which can help you create a more personalized customer experience and build trust with your audience. As additional audience targeting options become available, MYCE will become even more valuable for Amazon sellers looking to grow their business. Additionally, if you are not already utilizing Amazon Manage Your Experiments to run A/B Tests, consider testing it out to see if your clickthrough or conversion rates improve.
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