by Tristan Williams | May 24, 2022 | Amazon Advertising, Amazon Agency, Amazon Explained, Amazon News, Industry Insights
Amazon Unveils New Virtual Product Placement (VPP) Program Amazon’s presentation at this month’s “Interactive Advertising Bureau’s NewFronts” brought the announcement of new Amazon advertising products, including ad formats that use virtual product placement... 
by Tristan Williams | May 19, 2022 | Amazon Advertising, Amazon Explained, Amazon PPC, Amazon Strategy & Growth, myHorizons
Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share. What is TACOS? How is it... 
by Tristan Williams | May 18, 2022 | Uncategorized
Envision Horizons’ preferred partner, GS1 US, is sharing everything sellers on Amazon need to know about GTINs and UPC Barcodes. What is GS1 US? GS1 US is part of one of the largest identification and standards organizations in the world. Best known as the... 
by Tristan Williams | May 5, 2022 | Amazon News, Amazon Seller, Amazon Strategy & Growth, Envision Horizons News, FBA
In an April 21st press release Amazon announced a new initiative, Buy with Prime, which will expand Prime shopping benefits beyond Amazon.com. Buy with Prime is currently only available by invitation only for FBA sellers, and will roll out through 2022 as merchants... 
by Tristan Williams | Apr 29, 2022 | Amazon Explained, Amazon Seller, Amazon Selling Guide, Amazon Strategy & Growth, Amazon Tips, Seller Central
Previously, there was no easy way to calculate market share on Amazon for a brand without using third-party tooling. However, Amazon recently launched the Search Analytics Dashboard, which includes the Search Query Performance Dashboard. This report brings us brand...