Envision Horizons’ Amazon Benchmarking Report
Receive A Comprehensive Analysis of Your Brand’s Performance on Amazon from Experts Within 48 Hours.
Using Envision Horizons’ advanced technology alongside top-notch third-party tooling, we assess your brand’s performance across crucial categories, giving you a comprehensive score out of a 100.
How Do We Evaluate Your Brand’s Performance
Revenue Relative to the Category
We analyze various key factors to determine your brand’s revenue performance compared to the category. This includes the total number of reviews for your top product, average reviews in the subcategory, review ratings, feedback count, and feedback positivity. By assessing your product’s standing in the Best Seller Rank (BSR) and estimating your brand’s total revenue in the category, we provide you with actionable insights to maximize your revenue share.
Organic Visibility
Achieving high organic visibility is paramount to success on Amazon. Our report examines the number of keywords indexing for your brand and the search volume of all relevant keywords. This helps you understand your brand’s visibility and strategize to improve its discoverability.
Conversion Worthiness
Converting potential customers into loyal buyers is essential. Our experts evaluate your listing quality, including copy, title, number of images, and video content, ensuring your brand stands out. We also assess key factors, such as mobile optimization, to guarantee a seamless shopping experience for your customers.
Competitiveness / Price
Pricing and competitiveness are vital aspects of Amazon’s success. Our report analyzes your brand’s pricing strategy and the profitability of your top product. We also assess the impact of your fulfillment method, Prime eligibility, and cross-channel price consistency. Additionally, we explore your competitive strategies, such as bundles, to strengthen your market position.