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Stay ahead of the pack by getting informed about what’s new in the marketplace.
Amazon Ads 101: Basics of Advertising on Amazon
We’re interviewing Envision Horizons’ Director of Paid Media, Colin Bashor, on all things Amazon ads. Our first interview is geared towards newcomers to selling on Amazon. We're breaking down at a fundamental level what advertising on Amazon is, why it works, and how...
What is Amazon OTT?
Amazon OTT (over-the-top) is streaming TV, which refers to any type of streaming media content delivered over the Internet. It includes subscription-based streaming services where consumers can access content on-demand without having to go through a traditional...
Transform Your Amazon Business with myHorizons Seller Software
We’re reviewing how you can utilize the tools within the myHorizons Amazon brand management software to take your business to the next level. This includes maximizing your profitability, increasing your visibility and traffic, improving conversion rates, reducing...
Amazon is Giving Sellers the Option to Disable the Evaluation of Returns
Amazon is rolling out a feature that gives sellers the option to have all returns marked unfulfillable. A recent email from Amazon to select sellers stated that “evaluation of returns is no longer mandatory”. This issue has been a big pain point for a lot of brands....
February Amazon Beauty Report
Envision Horizons February Amazon Beauty Report is here! Last month, our team initiated a monthly report on the latest trends, top sellers, and emerging brands in the Beauty category on Amazon. The report aims to provide insights and analysis for our clients and...
20+ Tips for Improving Amazon Profitability
Discover How Leading Brands Navigate Amazon Profitability Amazon's marketplace is becoming increasingly competitive, and ensuring your brand is profitable is a vital factor for success. Knowing the different elements that play into Amazon profitability, and having the...
Increase Shopper Conversion by Implementing Amazon’s “Buy with Prime” on Your DTC Website
“Buy with Prime” is one of Amazon’s recent initiatives, which allows sellers to grow their direct-to-consumer (DTC) stores outside of Amazon’s platform by installing a “Buy with Prime” button on their website. When you implement Buy with Prime, the Prime logo and...
FBA Capacity Limits: How to Use The FBA Capacity Manager
As an Amazon FBA seller, you reap the benefits of Amazon's vast fulfillment network which grants perks such as Prime shipping eligibility. However, ever-increasing storage fees, limits on restocking inventory, and lengthy wait times to receive shipments can sometimes...
Amazon Ads 101: Basics of Advertising on Amazon
We’re interviewing Envision Horizons’ Director of Paid Media, Colin Bashor, on all things Amazon ads. Our first interview is geared towards newcomers to selling on Amazon. We're breaking down at a fundamental level what advertising on Amazon is, why it works, and how...
What is Amazon OTT?
Amazon OTT (over-the-top) is streaming TV, which refers to any type of streaming media content delivered over the Internet. It includes subscription-based streaming services where consumers can access content on-demand without having to go through a traditional...
Transform Your Amazon Business with myHorizons Seller Software
We’re reviewing how you can utilize the tools within the myHorizons Amazon brand management software to take your business to the next level. This includes maximizing your profitability, increasing your visibility and traffic, improving conversion rates, reducing...
Amazon is Giving Sellers the Option to Disable the Evaluation of Returns
Amazon is rolling out a feature that gives sellers the option to have all returns marked unfulfillable. A recent email from Amazon to select sellers stated that “evaluation of returns is no longer mandatory”. This issue has been a big pain point for a lot of brands....
February Amazon Beauty Report
Envision Horizons February Amazon Beauty Report is here! Last month, our team initiated a monthly report on the latest trends, top sellers, and emerging brands in the Beauty category on Amazon. The report aims to provide insights and analysis for our clients and...
20+ Tips for Improving Amazon Profitability
Discover How Leading Brands Navigate Amazon Profitability Amazon's marketplace is becoming increasingly competitive, and ensuring your brand is profitable is a vital factor for success. Knowing the different elements that play into Amazon profitability, and having the...
Increase Shopper Conversion by Implementing Amazon’s “Buy with Prime” on Your DTC Website
“Buy with Prime” is one of Amazon’s recent initiatives, which allows sellers to grow their direct-to-consumer (DTC) stores outside of Amazon’s platform by installing a “Buy with Prime” button on their website. When you implement Buy with Prime, the Prime logo and...
FBA Capacity Limits: How to Use The FBA Capacity Manager
As an Amazon FBA seller, you reap the benefits of Amazon's vast fulfillment network which grants perks such as Prime shipping eligibility. However, ever-increasing storage fees, limits on restocking inventory, and lengthy wait times to receive shipments can sometimes...
Amazon Agency Partner Shares Top 10 Amazon Mistakes
What are the key optimizations brands can make to build a thriving and profitable business on Amazon? Laura Meyer, CEO of Amazon Agency Partner Envision Horizons, has personally conducted over 350 audits since founding the company. We're condensing thousands of...
Amazon Flywheel: Customer Experience and Brand Reputation on Amazon
How Does Customer Service and Brand Reputation Affect the Amazon Seller Flywheel? At Envision Horizons, we describe the Amazon Flywheel as more like a snowball rolling down a hill, where you continue to pick up momentum as you go. The idea behind this concept is...
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