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What is Amazon VPP?

What is Amazon VPP?

Amazon Unveils New Virtual Product Placement (VPP) Program  Amazon’s presentation at this month’s “Interactive Advertising Bureau’s NewFronts” brought the announcement of new Amazon advertising products, including ad formats that use virtual product placement...

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Setting TACOS on Amazon Based on Your Goals

Setting TACOS on Amazon Based on Your Goals

Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share.  What is TACOS? How is it...

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How to Start Selling on Amazon in Europe

How to Start Selling on Amazon in Europe

Envision Horizons strategic partner, FLEX. Logistics, is presenting 8 basic steps you need to follow to start selling on Amazon in Europe. FLEX. Logistics is an e-commerce 3PL with warehouses in Poland and Germany (with more locations coming) that specialize in...

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Finding the Right Amazon PPC Spend

Finding the Right Amazon PPC Spend

Amazon’s customer base continues to grow, with consumer shopping increasingly moving online. However, this also means more and more sellers are joining Amazon’s platform to compete for these customers. Advertising on Amazon is becoming increasingly competitive. ...

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Utilizing Amazon Storefront Insights

Utilizing Amazon Storefront Insights

What is an Amazon Storefront? As a brand selling on Amazon, your storefront allows you to take more control over your customer experience. Through your storefront, you are able to relay your story, mission, and products to your customers in a branded format. Amazon...

read more
What is Amazon VPP?

What is Amazon VPP?

Amazon Unveils New Virtual Product Placement (VPP) Program  Amazon’s presentation at this month’s “Interactive Advertising Bureau’s NewFronts” brought the announcement of new Amazon advertising products, including ad formats that use virtual product placement...

read more
Setting TACOS on Amazon Based on Your Goals

Setting TACOS on Amazon Based on Your Goals

Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share.  What is TACOS? How is it...

read more
How to Start Selling on Amazon in Europe

How to Start Selling on Amazon in Europe

Envision Horizons strategic partner, FLEX. Logistics, is presenting 8 basic steps you need to follow to start selling on Amazon in Europe. FLEX. Logistics is an e-commerce 3PL with warehouses in Poland and Germany (with more locations coming) that specialize in...

read more
Finding the Right Amazon PPC Spend

Finding the Right Amazon PPC Spend

Amazon’s customer base continues to grow, with consumer shopping increasingly moving online. However, this also means more and more sellers are joining Amazon’s platform to compete for these customers. Advertising on Amazon is becoming increasingly competitive. ...

read more
Utilizing Amazon Storefront Insights

Utilizing Amazon Storefront Insights

What is an Amazon Storefront? As a brand selling on Amazon, your storefront allows you to take more control over your customer experience. Through your storefront, you are able to relay your story, mission, and products to your customers in a branded format. Amazon...

read more
How to Prepare for Amazon’s FBA Fee Increase

How to Prepare for Amazon’s FBA Fee Increase

For the first time, Amazon is issuing a 5% fuel and inflation surcharge that will be applied to US FBA sellers. Contrary to circulating misinformation, this 5% increase is not on all Seller Fees but applies only to the Amazon Fulfillment Fee. As explained in this...

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Amazon Brand Management Automation

Amazon Brand Management Automation

Envision Horizons is seeking to change the industry with myHorizons through Amazon Brand Management Automation. Envision Horizons is on a mission to make selling on Amazon less stressful and more profitable by automating as much of Amazon brand management as possible....

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