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What is Amazon VPP?
Amazon Unveils New Virtual Product Placement (VPP) Program Amazon’s presentation at this month’s “Interactive Advertising Bureau’s NewFronts” brought the announcement of new Amazon advertising products, including ad formats that use virtual product placement...
Setting TACOS on Amazon Based on Your Goals
Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share. What is TACOS? How is it...
Everything Amazon Sellers Need to Know about GTINs and UPC Barcodes
Envision Horizons' preferred partner, GS1 US, is sharing everything sellers on Amazon need to know about GTINs and UPC Barcodes. What is GS1 US? GS1 US is part of one of the largest identification and standards organizations in the world. Best known as the...
First Thoughts on Buy with Prime from Industry Experts
In an April 21st press release Amazon announced a new initiative, Buy with Prime, which will expand Prime shopping benefits beyond Amazon.com. Buy with Prime is currently only available by invitation only for FBA sellers, and will roll out through 2022 as merchants...
Calculating Market Share on Amazon with the Search Query Performance Dashboard
Previously, there was no easy way to calculate market share on Amazon for a brand without using third-party tooling. However, Amazon recently launched the Search Analytics Dashboard, which includes the Search Query Performance Dashboard. This report brings us brand...
How to Start Selling on Amazon in Europe
Envision Horizons strategic partner, FLEX. Logistics, is presenting 8 basic steps you need to follow to start selling on Amazon in Europe. FLEX. Logistics is an e-commerce 3PL with warehouses in Poland and Germany (with more locations coming) that specialize in...
Finding the Right Amazon PPC Spend
Amazon’s customer base continues to grow, with consumer shopping increasingly moving online. However, this also means more and more sellers are joining Amazon’s platform to compete for these customers. Advertising on Amazon is becoming increasingly competitive. ...
Utilizing Amazon Storefront Insights
What is an Amazon Storefront? As a brand selling on Amazon, your storefront allows you to take more control over your customer experience. Through your storefront, you are able to relay your story, mission, and products to your customers in a branded format. Amazon...
What is Amazon VPP?
Amazon Unveils New Virtual Product Placement (VPP) Program Amazon’s presentation at this month’s “Interactive Advertising Bureau’s NewFronts” brought the announcement of new Amazon advertising products, including ad formats that use virtual product placement...
Setting TACOS on Amazon Based on Your Goals
Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share. What is TACOS? How is it...
Everything Amazon Sellers Need to Know about GTINs and UPC Barcodes
Envision Horizons' preferred partner, GS1 US, is sharing everything sellers on Amazon need to know about GTINs and UPC Barcodes. What is GS1 US? GS1 US is part of one of the largest identification and standards organizations in the world. Best known as the...
First Thoughts on Buy with Prime from Industry Experts
In an April 21st press release Amazon announced a new initiative, Buy with Prime, which will expand Prime shopping benefits beyond Amazon.com. Buy with Prime is currently only available by invitation only for FBA sellers, and will roll out through 2022 as merchants...
Calculating Market Share on Amazon with the Search Query Performance Dashboard
Previously, there was no easy way to calculate market share on Amazon for a brand without using third-party tooling. However, Amazon recently launched the Search Analytics Dashboard, which includes the Search Query Performance Dashboard. This report brings us brand...
How to Start Selling on Amazon in Europe
Envision Horizons strategic partner, FLEX. Logistics, is presenting 8 basic steps you need to follow to start selling on Amazon in Europe. FLEX. Logistics is an e-commerce 3PL with warehouses in Poland and Germany (with more locations coming) that specialize in...
Finding the Right Amazon PPC Spend
Amazon’s customer base continues to grow, with consumer shopping increasingly moving online. However, this also means more and more sellers are joining Amazon’s platform to compete for these customers. Advertising on Amazon is becoming increasingly competitive. ...
Utilizing Amazon Storefront Insights
What is an Amazon Storefront? As a brand selling on Amazon, your storefront allows you to take more control over your customer experience. Through your storefront, you are able to relay your story, mission, and products to your customers in a branded format. Amazon...
How to Prepare for Amazon’s FBA Fee Increase
For the first time, Amazon is issuing a 5% fuel and inflation surcharge that will be applied to US FBA sellers. Contrary to circulating misinformation, this 5% increase is not on all Seller Fees but applies only to the Amazon Fulfillment Fee. As explained in this...
Amazon Brand Management Automation
Envision Horizons is seeking to change the industry with myHorizons through Amazon Brand Management Automation. Envision Horizons is on a mission to make selling on Amazon less stressful and more profitable by automating as much of Amazon brand management as possible....
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