If you’re like me, you’ve added at least one item to your Amazon shopping cart today. You then looked to the bottom of the product detail page to peruse the “frequently bought together” and “sponsored products” because let’s be honest, what’s one more thing? Then you might just find Amazon’s new add to cart pop-up feature.
Your experience most likely looked similar to the below:
What we know so far
Recently, we recognized Amazon updating how consumers view this information. We are seeing this new feature only in some categories. Not all products within the same category have been updated just yet. Assuming they are slowly rolling out the new feature on all product details pages over the next few days.
We found the new pop-up in the following categories so far:
- Luxe Beauty
- Cosmetics
- Bedding
This is interesting for Luxe Beauty as the could not run sponsored products on those pages. But, the new feature is now popping up when you click “add to cart” for some luxury beauty brands.
CEO and founder Laura Meyer says, “What this shows me is that “sponsored” and ”frequently bought together” products are going to become even more important. Brands should keep in mind that the “frequently bought with” pairings are hard to manipulate if there is a pre-existence relationship. If you have a new catalog, you can run coupons such as buy one, get one at a discount because when consumers buy both at the same time, that builds that relationship with Amazon’s algorithm. If you have a case wheree third-party sellers have been selling your products for a long time and a random brand is a complementary product through the “frequently bought together” that could take some time to overcome.”
