Amazon’s policies on review solicitation are complicated. As a result, it can be difficult to get buyers to leave a review after the completion of a sale. However, Amazon provides sellers with a simple way to ask for reviews and seller feedback with the Request a Review button on the Order Details page in Seller Central. The feature is 100% safe to use, as it is fully compliant with Amazon’s complex policies around review solicitation.
How to Use Amazon’s Request a Review Button
Locating the Button
Log into your Seller Central account. Then, head over to the Manage Orders page and select the order for which you would like to request a review. After that, click the order to go to the Order Details page. Once there, there is a grey Request a Review button in the top right corner. In addition, you’ll find the button next to the Packing Slip and Refund Order buttons.

Clicking the Request a Review Button
The Request a Review button triggers an email to the buyer for your order. Then, an automated message asks the buyer to leave a product review and seller feedback. This message will be translated automatically into the buyer’s chosen language.

Automating the Process: myHorizons
For brands with high volumes of orders, individually requesting reviews is not efficient. So at Envision Horizons, our in-house technology does this for you! Our myHorizons software includes functionality to help you fully automate the Amazon Request a Review feature. Set your parameters once, and myHorizons will continuously submit requests to trigger the Request a Review system as your orders become eligible.
As a client of Envision Horizons, you and your team will receive 24-hour access to our proprietary sales and advertising analytics dashboard. Built by our team of talented software developers, myHorizons provides the insights you need to make business decisions confidently. In addition, the functionalities range from advanced reporting to AI-driven advertising optimization algorithms. Please fill out the form below to learn more about our technology!
Sources:
https://www.repricerexpress.com/amazon-request-a-review-button/
https://www.webretailer.com/b/amazon-request-a-review-button/
https://www.zentail.com/blog/amazon-seller-feedback-vs-product-reviews-whats-the-difference