As TikTok has boomed in popularity over the past few years, it’s proven to be a powerhouse in driving sales on Amazon. Consumers and Amazon Influencers sharing their favorite finds hauls, and product reviews have driven unmatched traffic for brands on e-commerce sites.
We explored how TikTok’s algorithm plays a part in driving consumers to Amazon by analyzing various products across categories that have benefited from TikTok virality. Investigating why TikTok became a preferred platform for social media shopping is key to understanding how different types of brands can replicate their success. Download the report from Envision Horizons with First and First Consulting now! Just enter your email address in the form below to receive your copy of the white paper.
