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MyHorizons 2.0 for Amazon Brand Management

Thursday, May 26, Envision Horizons is rolling out a new and improved version of our Amazon analytics platform- myHorizons 2.0! The redesigned app supports our mission to automate Amazon brand management.  Thank you to all of our beta testers, advisors, clients, and peers who have all given their time and feedback to making myHorizons an even better […]
Written By Tristan Williams
Published on March 3, 2022   |5 minute read

Thursday, May 26, Envision Horizons is rolling out a new and improved version of our Amazon analytics platform- myHorizons 2.0! The redesigned app supports our mission to automate Amazon brand management

Thank you to all of our beta testers, advisors, clients, and peers who have all given their time and feedback to making myHorizons an even better tool. We’re bringing you a new sleek design, improvements to multiple tools, and updated page layouts. Easily stay up to date on your brand’s performance across sales and advertising, and get automated brand management suggestions from our new machine learning tool.

New User-Friendly Interface

myHorizons 2.0 comes with a new sleek design and new page layouts. The navigation bar on the left side of the page has been remodeled to be more intuitive so you can find the tool you’re looking for in seconds. Additionally, new pages in the product lookup and keyword lookup dropdowns allow you to track the performance of individual ASINs or keywords. New page layouts have also been updated so that the information you find most important is displayed front and center. Easily switch between accounts or marketplaces in the top right corner. And select your preference of dark mode or light mode display.

myHorizons Home

myHorizons Custom Roadmap

The myHorizons custom roadmap is built to support our mission to automate Amazon brand management. myHorizons’ machine learning technology builds your custom roadmap, identifying actions to implement growth drivers and overcome roadblocks. Found under the tab “Action Insights” your roadmap is built to help you navigate the complexities of selling on Amazon. On the left card, your roadmap will display roadblocks such as listing suppressions, and growth drivers such as opportunities to seize the buy-box. On the right card, you can dive deeper into an explanation of the issue in the “Problem” tab, and toggle to the “Solutions” tab to see our recommended actions. 

myHorizons Roadmap
myHorizons Roadmap – Problem Tab
myHorizons Roadmap
myHorizons Roadmap – Solution Tab

Improvements to Page Layouts

myHorizons 2.0 is bringing you improved reporting on all of your favorite Amazon brand management pages!

Repurchase Analysis
Customer Insights – Repurchase Analysis
BSR Tracker
BSR Tracker

Other Page Updates

myHorizons 2.0 will also include updates to other commonly used pages. Improvements have been made to the inventory tool, payments page, and paid ads explorer. In the image below you can see that the paid ads explorer now breaks down into subpages, allowing you to easily take a look at reporting by portfolio, by campaigns, by ad group, or the ad group detail page.

Advertising Tools
Advertising Pages
Inventory Tools
Inventory Pages

Also, check out new ways to generate insights into your ASIN performance and make strategic decisions on things like advertising spending. In the image below, compare your top-selling ASINs to the ASINs that use the most ad spend.

Top ASINs by Sales vs Top ASINs by Ad Spend
Parent ASIN Performance

In Conclusion

Thank you to all of our myHorizons users who have helped allow myHorizons to evolve into an even better Amazon brand management platform. Please continue to give us your constructive feedback so that our team can make myHorizons a tool that addresses your every need and pain point. Our team is continuously working on new tools and features to make selling on Amazon feel simple. In our next rollout, get excited about additions such as an organic rank tracker and a customizable homepage that lets you pin reports that are aligned with your goals.

Sign up for myHorizons today!

80+ Amazon Reports in One Platform

No more manual work. No more guesswork. All 80+ Amazon reports are parsed in an easy-to-understand, visually-rich report.

Time to let go of your excel spreadsheets and start seeing your brand’s insights in a new light.

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