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Stay ahead of the pack by getting informed about what’s new in the marketplace.
How To Handle Amazon Suppressions
Amazon is not a platform that allows sellers to use a “set it and forget it” strategy. All listings on Amazon must be constantly monitored, updated, and maintained. If Amazon identifies that your listing is failing to meet any of their requirements, the listing will...
How To Create FBA Shipments In Bulk
Amazon continuously updates processes, and as a seller, it can be hard to keep up! We’re reviewing step by step how we create Amazon FBA shipments in bulk in 2021. Check out our original blog post on How to Create FBA Shipments in 2021 if you are creating a...
How To Create Amazon FBA Shipments
Amazon continuously updates processes such as how sellers create shipments for FBA. We’re reviewing step by step how we create Amazon FBA shipments in 2021. If you are creating a shipping plan for more than 15 SKUs check out our blog How to Create FBA...
Amazon Small Parcel Delivery (SPD) & Less Than Truckload (LTL) Shipping
In this blog, we will discuss Amazon’s Partnered Carrier Program’s Small Parcel Delivery (SPD) and Less Than Truckload (LTL) and help explain which shipping method best suits your business. Amazon’s Partnered Carrier Program is a discount...
Customer Lifetime Value (LTV) On Amazon Made Simple
What is Lifetime Value (LTV) Every company should be tracking "customer lifetime value", which is frequently abbreviated at LTV or CLV. Lifetime value is a critical metric that allows each organization to intelligently make key decisions commonly regarding new...
How To Investigate Low Amazon Sales
Seeing your Amazon sales trend down can be stressful! As a seller, the best thing you can do for your business is to stay calm and investigate the dip in sales so you can diagnose the issue(s) and set a plan to get back on track. We start our investigation by...
Providing Proof Of Liability Insurance Coverage To Amazon
It can be a smart decision for all Amazon sellers to protect themselves with business insurance. However, Amazon might not give you the choice, as they require some sellers to carry active coverage. Recently, the Amazon Service team has been sending emails to sellers...
Adding Anti-Racism Banners To Your Amazon Storefront
Consumers Care Today’s consumers are expecting more from the companies they buy from. In fact, 60% of respondents are optimistic that as companies begin to address social justice issues, we will see real change – and 62% believe companies can help...
How To Use Micro-Influencers To Boost Sales On Amazon
One of the most effective ways to expose people to your brand and product on Amazon is influencer marketing. Envision Horizons CEO, Laura Meyer, interviewed Socialfly's Director of Influencer Marketing, Pamela Ciprian. She shared her professional opinions...
ASIN Profitability And Using Product Variations On Amazon
Overview Tracking ASIN Profitability with myHorizons Product Variations - Parent vs Child ASINs Explained Parent-Child ASIN Best Practices Advantages of Using Parent-Child Relationships Between Products Parent-Child ASIN Practices to Avoid Definitions Tracking ASIN...
How TikTok Is Driving Sales On Amazon
As TikTok has boomed in popularity over the past few years, it’s proven to be a powerhouse in driving sales on Amazon. Consumers and Amazon Influencers sharing their favorite finds hauls, and product reviews have driven unmatched traffic for brands on e-commerce...
Common Mistakes: Running Out Of Inventory On Amazon
When launching a new product or a new brand on Amazon, the ultimate momentum killer is running out of stock. We recap our CEO’s thoughts on the top 5 mistakes brands make that lead to running out of stock on Amazon. https://youtu.be/h9TzuQglkTU 1. Launching...
Amazon Live And Live Streaming E-Commerce
What is Amazon Live? Amazon Live is a live streaming service that allows sellers to show off their products by hosting live streams. It changes the shopping experience by bringing interactive video. These videos enable brands to showcase their products while engaging...
Takeaways From Prime Day 2020 And Preparing For Prime Day 2021
It's time to start thinking about Prime Day 2021! We expect this year's event to occur in July as in previous years, except for Prime Day 2020. We summarized takeaways from last year's event and will review successful Prime Day tactics and promotions. Prime Day 2020...
Protect Your Brand From Third-Party Sellers On Amazon
The e-commerce industry thrived in 2020 and continues to grow. eMarketer reports that Amazon will generate $367.2B in sales this year. As a result, Amazon's e-commerce market share increased to 40.4% of all sales! In addition, a rise in consumers choosing...
Common Mistakes: Not Investing In Creative Assets For Amazon
Common Mistakes: Not Investing in Creative Assets for Amazon In episode three of our YouTube video series Common Mistakes, we discuss why brands should be investing in making their creative assets stand out on Amazon. Far too often, great brands spend...
Everything You Need To Know About Amazon’s “Request A Review” Button
Amazon’s policies on review solicitation are complicated. As a result, it can be difficult to get buyers to leave a review after the completion of a sale. However, Amazon provides sellers with a simple way to ask for reviews and seller feedback with the Request a...
Common Mistakes: Being Unsystematic With Distribution On Amazon
In the ever-changing world of e-commerce, navigating the world’s largest online marketplace can be confusing and prone to common mistakes even for experienced Amazon sellers. In episode two of our YouTube video series, Common Mistakes, we discuss another...
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