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How To Participate In Amazon’s Brand Referral Bonus Program
What You Need to Know The Amazon’s Brand Referral Bonus program is designed to give US Seller Brand Owners the opportunity to earn a bonus for product sales driven by non-Amazon marketing efforts that are measured by Amazon Attribution. Only brand owners enrolled in...
How To Track And Reduce Your Return Rates On Amazon
Amazon makes returns quick, easy, and free for their customers in order to encourage purchases by reducing the risk for the customer. While Amazon customers love the ability to make easy returns, Amazon sellers have to deal with the aftermath. Amazon FBA Returns are...
Amazon Climate Pledge Friendly Badge And How To Qualify
According to Forbes, 92% of Gen Z and 90% of Millennial consumers are more likely to trust a brand that supports social or environmental issues. A great what to show Amazon customers that you’re an environmentally conscious brand is by participating in Amazon’s...
Guide To Promotional Tools On Amazon
As an Amazon seller, running promotions on the platform should be part of your long-term marketing strategy. Deals provide visibility on your products driving sales, and can also result in a halo effect that increases sales across your brand or other products. We’re...
How To Forecast Inventory For Amazon
Amazon Inventory Forecasting As an Amazon seller, it can be great to see that your product is flying off the virtual shelves. And while Amazon wants to see that you have a popular product, they also want to see that you can keep up with demand. Running out of...
Amazon Fulfillment Methods – FBA Vs FBM Vs SFP
For Amazon sellers, it is important to know exactly what each fulfillment method entails For Amazon sellers, it is essential to know what each fulfillment method entails, including fees, logistical costs, and operational implications, to decide which fulfillment...
How To Win The Amazon Buy Box In 2021
Winning the Buy Box is important for Amazon sellers; in fact, 83% of sales come from the Buy Box. Though Amazon used to award the Buy Box to one seller, now it rotates between multiple sellers. Here’s how it works - Amazon’s algorithm will start by analyzing each...
MyHorizons Campaign Management
With the upcoming launch of our software platform for Amazon sellers, myHorizons, we’re excited to announce a new suite of algorithms for Amazon PPC advertising. Envision Horizons is one of only a handful of Amazon partner agencies integrated fully with Amazon’s...
Why Big Brands Are Exiting Amazon
As of this week, Ikea has officially cut ties with Amazon. Ikea is among other brands such as Nike, Birkenstock, and PopSockets, that have decided to no longer sell their products on Amazon. But, why? Seller Central vs. Vendor Central To understand a brands...
E-Commerce Trends To Implement Now
As top marketers and e-commerce professionals, we are expected to be on top of trends in order to keep our brand(s) competitive and innovative. In a fast-moving digital world where being an early adopter is key; we spoke to the pros to discuss the future of...
Educating Your Customers To Prevent Negative Reviews On Amazon
When a customer purchases a product from a brand that advertises results -- that customer expects results! Therefore, brands with a performance outcome should focus on educating customers on how to use a product correctly. Also, manage customer expectations to...
State Of Customer Reviews & Customer Service On Amazon
The concept of Amazon customer reviews is fantastic. It flips the power from the brand to the consumer. For the longest time, brands were telling customers what they should want, and now customers are telling brands their opinions on their products for everyone to...
How Amazon Sellers Should Prepare For The Holidays
The Holidays are fast approaching. How is Envision Horizons preparing our clients for the busiest time of the year? Let us together learn how Amazon sellers should prepare for the holidays. Having a strong advertising strategy is one of the most lucrative things you...
Amazon’s New Add To Cart Pop-Up Feature
If you’re like me, you’ve added at least one item to your Amazon shopping cart today. You then looked to the bottom of the product detail page to peruse the “frequently bought together” and “sponsored products” because let’s be honest, what’s one more thing?...
What Amazon Prime’s Free One-Day Shipping Means For Brands Using FBA
Earlier this year, Amazon started to roll out Prime's one-day free shipping for Prime members. Receiving your purchases as quickly as possible without the crazy fees is a dream come true for consumers. But, what does this mean for brands? Rise in FBA Fees “With...
Amazon Is Shutting Listings Down With Negative Customer Reviews
Amazon is Shutting Listings Down with Negative Customer Reviews Amazon has recently become much more sensitive about shutting listings down after a negative customer review or product return. We know the e-commerce behemoth has always operated with a customer-centric...
Amazon Creates Auto-Generated Variations Under Listings
Amazon's Auto-Generated Variations Under Listings Amazon has been making some exciting changes to its platform. First is a controversial yet unsurprising change to their A9 Algorithm. And now, Amazon created auto-generated variations. Amazon automatically...
Amazon Changes A9 Algorithm
Amazon Changes A9 to Favor their own Brands The Wall Street Journal recently reported Amazon adjusted its A9 algorithm to give preferential placements to listings that are more profitable for the company - likely their own brands. This is the first massive...
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