Keep Up With What’s On The Horizon
Stay ahead of the pack by getting informed about what’s new in the marketplace.
Amazon’s Best Seller List
An Amazon Best Seller is a title that is awarded to products that sell exceptionally well on the Amazon platform. To be on Amazon's Best Seller List, your product must have the highest sales velocity in the category of your listing. The Best Seller title/badge is...
Amazon’s Secretive Prime Fall Deal Event / “Prime Day 2.0”
Amazon Prime Day 2022 dates have been announced as Tuesday July 12th and Wednesday July 13th. Amazon sellers are busy preparing for Prime Day in July, however, there is word that another big sales event is just around the corner. Amazon is quietly inviting select...
What is an Amazon Integrator?
Amazon Integrators, also referred to as Amazon agencies, are third-party service providers that help brands to navigate and succeed in the complex world of Amazon. Amazon Integrators have a deep understanding of how Amazon works and can offer strategic guidance on...
What is Amazon Perfect Launch Program?
When it comes to launching a new brand or product on Amazon, the first 90 days are the most essential for driving sales and establishing a strong sell-through rate. Amazon launched its new ‘Perfect Launch Playbook’ at the beginning of March 2022. Amazon’s Perfect...
When is Amazon Prime Day 2022
When is Amazon Prime Day 2022? Amazon Prime Day is one of the biggest shopping events of the year, and it’s coming up fast. During its earnings report last month, Amazon announced that Prime Day 2022 will be returning to July this year. Editor's Note: Prime Day 2022...
What is Amazon VPP?
Amazon Unveils New Virtual Product Placement (VPP) Program Amazon’s presentation at this month’s “Interactive Advertising Bureau’s NewFronts” brought the announcement of new Amazon advertising products, including ad formats that use virtual product placement...
Setting TACOS on Amazon Based on Your Goals
Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share. What is TACOS? How is it...
Everything Amazon Sellers Need to Know about GTINs and UPC Barcodes
Envision Horizons' preferred partner, GS1 US, is sharing everything sellers on Amazon need to know about GTINs and UPC Barcodes. What is GS1 US? GS1 US is part of one of the largest identification and standards organizations in the world. Best known as the...
What is an Amazon Integrator?
Amazon Integrators, also referred to as Amazon agencies, are third-party service providers that help brands to navigate and succeed in the complex world of Amazon. Amazon Integrators have a deep understanding of how Amazon works and can offer strategic guidance on...
What is Amazon Perfect Launch Program?
When it comes to launching a new brand or product on Amazon, the first 90 days are the most essential for driving sales and establishing a strong sell-through rate. Amazon launched its new ‘Perfect Launch Playbook’ at the beginning of March 2022. Amazon’s Perfect...
When is Amazon Prime Day 2022
When is Amazon Prime Day 2022? Amazon Prime Day is one of the biggest shopping events of the year, and it’s coming up fast. During its earnings report last month, Amazon announced that Prime Day 2022 will be returning to July this year. Editor's Note: Prime Day 2022...
What is Amazon VPP?
Amazon Unveils New Virtual Product Placement (VPP) Program Amazon’s presentation at this month’s “Interactive Advertising Bureau’s NewFronts” brought the announcement of new Amazon advertising products, including ad formats that use virtual product placement...
Setting TACOS on Amazon Based on Your Goals
Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share. What is TACOS? How is it...
Everything Amazon Sellers Need to Know about GTINs and UPC Barcodes
Envision Horizons' preferred partner, GS1 US, is sharing everything sellers on Amazon need to know about GTINs and UPC Barcodes. What is GS1 US? GS1 US is part of one of the largest identification and standards organizations in the world. Best known as the...
First Thoughts on Buy with Prime from Industry Experts
In an April 21st press release Amazon announced a new initiative, Buy with Prime, which will expand Prime shopping benefits beyond Amazon.com. Buy with Prime is currently only available by invitation only for FBA sellers, and will roll out through 2022 as merchants...
Calculating Market Share on Amazon with the Search Query Performance Dashboard
Previously, there was no easy way to calculate market share on Amazon for a brand without using third-party tooling. However, Amazon recently launched the Search Analytics Dashboard, which includes the Search Query Performance Dashboard. This report brings us brand...
How to Start Selling on Amazon in Europe
Envision Horizons strategic partner, FLEX. Logistics, is presenting 8 basic steps you need to follow to start selling on Amazon in Europe. FLEX. Logistics is an e-commerce 3PL with warehouses in Poland and Germany (with more locations coming) that specialize in...
Finding the Right Amazon PPC Spend
Amazon’s customer base continues to grow, with consumer shopping increasingly moving online. However, this also means more and more sellers are joining Amazon’s platform to compete for these customers. Advertising on Amazon is becoming increasingly competitive. ...
