Blog

      Oct 04, 2021

      Customer Lifetime Value (LTV) on Amazon Made Simple

      What is Lifetime Value (LTV) Every company should be tracking "customer lifetime value", which is frequently abbreviated at LTV or CLV. Lifetime value...

      Sep 22, 2021

      How to Investigate Low Amazon Sales

      Seeing your Amazon sales trend down can be stressful! As a seller, the best thing you can do for your business is to stay calm and investigate the dip...

      Sep 08, 2021

      Four Great Reasons to be a myHorizons Beta Tester

      What is Beta Testing Beta testing is a type of user acceptance testing where the product team gives a nearly finished product to a group of target use...

      Aug 31, 2021

      Announcing MyHorizons

      The Envision Horizons team is excited to announce the upcoming launch of our self-service software solution, MyHorizons! Starting in October, MyHorizo...

      Aug 17, 2021

      How and Why to Track Your Best Seller Rank (BSR) Over Time

      What is a Best Seller Rank (BSR)? The Amazon Best Sellers Rank (BSR for short) is sometimes called “sales rank” and it is the number given to a produc...

      Jul 28, 2021

      Why and How to Track Repeat Purchase Rates on Amazon

      What is Your Repeat Purchase Rate? Your “repeat purchase rate” or “repurchase rate” is the proportion of customers that have purchased from you more t...

      Jun 22, 2021

      myHorizons Campaign Management

      With the upcoming launch of our software platform for Amazon sellers, myHorizons, we’re excited to announce a new suite of algorithms for Amazon PPC a...

      Jun 10, 2021

      Cross-Selling and Using Purchase Combinations on Amazon

      Why You Should Be Cross-Selling on Amazon One of the most appealing aspects of Amazon’s platform is the ability to strategically motivate customers to...