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The Streaming TV Revolution

Our Step-by-Step Guide To Go From Strategy To Success: Featuring 5 STV Tactics Every Brand Should Use

    Amazon STV Guide

    Unparalleled Reach With STV

    In a world where attention is currency, STV offers an unrivaled opportunity to captivate your audience and drive meaningful results. By harnessing the power of Amazon’s streaming channels, you can reach your target audience at an unprecedented scale, deliver your message alongside premium content, and measure the impact of your campaigns with precision.

    175M

    Unparalleled Reach:

    With over 175 million monthly users, Amazon Streaming TV offers an unprecedented opportunity to connect with your audience at scale.

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    Incremental Reach:

    On average, 2 in 3 viewers reached by Amazon Streaming TV were not reached by linear TV, expanding your brand’s exposure to new audiences.

    Precision Targeting on Amazon:
    Reaching Incremental Audiences

    Exclusive Content:

    From Prime Video originals to Thursday Night Football, Freevee, Twitch, and Fire TV channels, Amazon delivers a wealth of premium, exclusive content that keeps viewers engaged.

    Data-Driven Targeting:

    Amazon harnesses billions of shopping and streaming signals to create precise first-party audiences, ensuring your ads reach the right people at the right time.

    Measurable Results:

    With user-friendly tools, you can easily understand the impact of your video campaigns and make data-driven decisions to optimize your ROI.

    Vacation’s Success:

    Video-First Ad Strategy Drives a 201% Sales Lift

    In the crowded sun care market, Vacation Sunscreen faced the task of distinguishing itself from legacy competitors. To succeed, the brand
needed to effectively communicate its unique value proposition to potential customers on Amazon and beyond. By leveraging Amazon’s powerful video ads and precise targeting capabilities, Vacation aimed to connect with ideal customers at the perfect moment, ensuring maximum impact and ROI.

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    Vacation’s STV Opportunity

    Recognizing the immense potential of Sponsored Brands video ads on Amazon.com and Streaming TV (STV) ad placements on popular channels like Amazon Prime Video, Vacation saw an opportunity to elevate its brand visibility, forge emotional connections with consumers, and drive sales growth.

    By showcasing its diverse range of quality sunscreens, EDT perfumes, and luxury candles through engaging video content, the brand could immerse viewers in the essence of summertime and captivate their attention across multiple platforms.

    To further amplify their brand presence and reach a wider audience, Vacation Sunscreen strategically placed STV ads on popular streaming channels. Watch the ads below:

    The results exceeded expectations…

    Marrying retro sunscreen style with innovative video advertising unleashed a 201% sales boom for Vacation!

    97.4%

    Average video completion rate (VCR) of 97.4%, indicating high viewer engagement.

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    Cumulative audience reach of 68,460 people & 59,199 households.

    5 Expert Tips To Maximize STV Impact

    Tip 1:

    Develop a clear brand story before focusing on creative elements.

    Tip 2:

    Prioritize the right KPIs to measure the true impact of your video campaigns.

    Tip 3:

    Leverage Sponsored Brand video for testing and refining your approach before launching larger STV campaigns.

    Tip 4:

    Work with an agency partner to ensure a comprehensive approach that integrates Amazon DSP, sponsored ads, and STV campaigns.

    Tip 5:

    Utilize Amazon Marketing Cloud (AMC) for advanced targeting and continuous optimization through proper measurement and testing.

    Discover how to reach untapped audiences and maximize your ad dollars with Amazon Streaming TV.

    Request your complimentary, tailored media proposal from Envision Horizons and take the first step towards scaling your business with Amazon Ads.

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    STV Guide

    Too busy sipping rosé in Cannes?

    Get the full STV Guide with our step-by-step process for launching STV campaigns, including 5 expert tips for maximizing your return on investment.

    Work With
    Envision Horizons

    Amazon Growth Experts for
    Multi-Channel Brands

    At Envision Horizons, our team of experts combines strategy, creativity, and proprietary technology to optimize all of the moving parts needed to scale our clients’ profitability and market share.

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