Case Studies

A Supplement Brand

The Challenge:

A supplement brand hired Envision Horizons for full service account management one month before a major PR event. While the brand already had two years of Amazon sales, the channel wasn’t a priority for them until that point.

The Solution

  • Redesign product detail pages to better manage customer expectations
  • Implement full-scale Amazon PPC advertising from scratch
  • Redirect website traffic directly to Amazon using integrated links

The Results:

  • Increased total sales by 983% in the month following the PR event
  • Reduced the number of negative reviews to raise the average rating to 4.3 stars
  • Increased new to brand customers by 289%

A Beauty Brand

The Challenge:

An established beauty brand hired Envision Horizons for full service account management. The brand had aggressive sales goals and wanted to migrate from Vendor Central to Seller Central.

The Solution:

  • Upgrade product detail page imagery, SEO, and enhanced brand content 
  • Diversify revenue through the creation of multiple top selling SKUs
  • Implement aggressive PPC strategies that target higher ad budgets and lower ACOS

The Results:

  • Increased new to brand customers by 94%
  • Decreased ACOS by 38% with higher advertising spend
  • Increased total sales by 74% in the first 6 months of the partnership

A Home & Kitchen Brand

The Challenge:

A growing brand with four years of existing Amazon sales partnered with Envision Horizons to diversify revenue away from one top selling SKU. The client was also interested in a more aggressive PPC strategy.

The Solution:

  • Create educational infographics on appropriate product usage to increase average review rating
  • Scale PPC campaigns with more generic keywords to reach new customers
  • Research and launch new products in the home and kitchen category

The Results:

  • Increased monthly sales by 455%
  • Brought two new products to market
  • Increased advertising revenue by 1,569%

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