A Supplement Brand
The Challenge:
A supplement brand hired Envision Horizons for full service account management one month before a major PR event. While the brand already had two years of Amazon sales, the channel wasn’t a priority for them until that point.
The Solution:
- Redesign product detail pages to better manage customer expectations
- Implement full-scale Amazon PPC advertising from scratch
- Redirect website traffic directly to Amazon using integrated links
The Results:
- Increased total sales by 983% in the month following the PR event
- Reduced the number of negative reviews to raise the average rating to 4.3 stars
- Increased new to brand customers by 289%
