by Tristan Williams | May 24, 2022 | Amazon Advertising, Amazon Agency, Amazon Explained, Amazon News, Industry Insights
Amazon Unveils New Virtual Product Placement (VPP) Program Amazon’s presentation at this month’s “Interactive Advertising Bureau’s NewFronts” brought the announcement of new Amazon advertising products, including ad formats that use virtual product placement... 
by Tristan Williams | May 19, 2022 | Amazon Advertising, Amazon Explained, Amazon PPC, Amazon Strategy & Growth, myHorizons
Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share. What is TACOS? How is it... 
by Tristan Williams | Apr 29, 2022 | Amazon Explained, Amazon Seller, Amazon Selling Guide, Amazon Strategy & Growth, Amazon Tips, Seller Central
Previously, there was no easy way to calculate market share on Amazon for a brand without using third-party tooling. However, Amazon recently launched the Search Analytics Dashboard, which includes the Search Query Performance Dashboard. This report brings us brand... 
by Tristan Williams | Apr 21, 2022 | Amazon Advertising, Amazon Display Advertising, Amazon Explained, Amazon PPC, Amazon Strategy & Growth, Amazon Tips
Amazon’s customer base continues to grow, with consumer shopping increasingly moving online. However, this also means more and more sellers are joining Amazon’s platform to compete for these customers. Advertising on Amazon is becoming increasingly competitive. ... 
by Tristan Williams | Apr 15, 2022 | Amazon Agency, Amazon Explained, Amazon Seller, Amazon Selling Guide, Amazon Storefront, Amazon Strategy & Growth, Amazon Tips, FBA, Seller Central
What is an Amazon Storefront? As a brand selling on Amazon, your storefront allows you to take more control over your customer experience. Through your storefront, you are able to relay your story, mission, and products to your customers in a branded format. Amazon... 
by Tristan Williams | Apr 13, 2022 | Amazon Explained, Amazon News, FBA, Industry Insights
For the first time, Amazon is issuing a 5% fuel and inflation surcharge that will be applied to US FBA sellers. Contrary to circulating misinformation, this 5% increase is not on all Seller Fees but applies only to the Amazon Fulfillment Fee. As explained in this...