by Tristan Williams | May 19, 2022 | Amazon Advertising, Amazon Explained, Amazon PPC, Amazon Strategy & Growth, myHorizons
Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share. What is TACOS? How is it... 
by Tristan Williams | Apr 21, 2022 | Amazon Advertising, Amazon Display Advertising, Amazon Explained, Amazon PPC, Amazon Strategy & Growth, Amazon Tips
Amazon’s customer base continues to grow, with consumer shopping increasingly moving online. However, this also means more and more sellers are joining Amazon’s platform to compete for these customers. Advertising on Amazon is becoming increasingly competitive. ...