by Tristan Williams | Mar 3, 2022 | Amazon Strategy & Growth, myHorizons, Seller Central
Thursday, May 26, Envision Horizons is rolling out a new and improved version of our Amazon analytics platform- myHorizons 2.0! The redesigned app supports our mission to automate Amazon brand management. Thank you to all of our beta testers, advisors,... 
by Tristan Williams | Dec 6, 2021 | Amazon Strategy & Growth
What You Need to Know About Working with Amazon Influencers In the last few years, Amazon has demonstrated a clear focus on encouraging sellers to drive external traffic to the platform. Initiatives like the Amazon Influencer Program have allowed influencer marketing... 
by Tristan Williams | Aug 17, 2021 | Amazon Strategy & Growth
What is a Best Seller Rank (BSR)? The Amazon Best Sellers Rank (BSR for short) is sometimes called “sales rank” and it is the number given to a product after its first sale has been completed. In other words, although “bestseller” is in the name, having a BSR only... 
by Tristan Williams | Jul 28, 2021 | Amazon Selling Guide, Amazon Strategy & Growth
What is Your Repeat Purchase Rate? Your “repeat purchase rate” or “repurchase rate” is the proportion of customers that have purchased from you more than once. After a customer purchases from you once, their completion of another, later transaction counts them as a... 
by Tristan Williams | Jul 19, 2021 | Amazon Strategy & Growth
What You Need to Know The Amazon’s Brand Referral Bonus program is designed to give US Seller Brand Owners the opportunity to earn a bonus for product sales driven by non-Amazon marketing efforts that are measured by Amazon Attribution. Only brand owners enrolled in... 
by Tristan Williams | Jun 28, 2021 | Amazon Strategy & Growth, Amazon Tips, Seller Central
Winning the Buy Box is important for Amazon sellers; in fact, 83% of sales come from the Buy Box. Though Amazon used to award the Buy Box to one seller, now it rotates between multiple sellers. Here’s how it works – Amazon’s algorithm will start by analyzing...