by Tristan Williams | May 19, 2022 | Amazon Advertising, Amazon Explained, Amazon PPC, Amazon Strategy & Growth, myHorizons
Your advertising strategy on Amazon will depend on your brand’s goals for the platform. The first step in setting TACOS on Amazon is identifying whether your main objective is to improve your profitability or gain more market share. What is TACOS? How is it... 
by Tristan Williams | Mar 3, 2022 | Amazon Strategy & Growth, myHorizons, Seller Central
Thursday, May 26, Envision Horizons is rolling out a new and improved version of our Amazon analytics platform- myHorizons 2.0! The redesigned app supports our mission to automate Amazon brand management. Thank you to all of our beta testers, advisors,... 
by Tristan Williams | Sep 8, 2021 | myHorizons
What is Beta Testing Beta testing is a type of user acceptance testing where the product team gives a nearly finished product to a group of target users to evaluate product performance in the real world. Beta testing can provide extremely valuable insights – genuine... 
by Envision Horizons | Aug 31, 2021 | myHorizons
The Envision Horizons team is excited to announce the upcoming launch of our self-service software solution, MyHorizons! Starting in October, MyHorizons will be available to the public on a subscription basis. In addition to the SAAS launch, we’re hosting an... 
by Tristan Williams | Jun 22, 2021 | myHorizons
With the upcoming launch of our software platform for Amazon sellers, myHorizons, we’re excited to announce a new suite of algorithms for Amazon PPC advertising. Envision Horizons is one of only a handful of Amazon partner agencies integrated fully with Amazon’s...