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Coming in October: How to Prepare for Amazon’s Prime Big Deal Days

Amazon’s exclusive Prime member shopping event, Prime Big Deal Days, is coming up in October. While not as big as Prime Day, this event still presents a valuable opportunity for brands to engage customers and boost sales before the holiday rush. What is Prime Big Deal Days? Prime Big Deal Days offers special deals to […]
Written By Tristan Williams
Published on August 9, 2023   |3 minute read

Amazon’s exclusive Prime member shopping event, Prime Big Deal Days, is coming up in October. While not as big as Prime Day, this event still presents a valuable opportunity for brands to engage customers and boost sales before the holiday rush.

What is Prime Big Deal Days?

Prime Big Deal Days offers special deals to Amazon Prime members in 19 countries across various product categories. As Jeffery Cohen explains on LinkedIn, this event serves a different purpose than Prime Day. Brands should recognize each Amazon sale is unique when planning their strategy.

What’s New This Year?

While Prime Day has its unique features like “Invite-Only Prime Deals”, “back-to-school and off-to-college storefronts”, and deals under specific price points, Prime Big Deal Days may come with its own surprises. Brands should keep an eye out for any new features Amazon introduces for this event and adapt their strategies accordingly.

How Long is Prime Big Deal Days?

The duration of the sales event is yet to be announced. We’ll keep you updated as more information becomes available.

How Does The Event Work?

The specifics of how Prime Big Deal Days will operate are still under wraps. Stay tuned for more details as we approach the event.

What is on Sale on Prime Big Deal Days?

While we’re still waiting for the official list of discounted items for Prime Big Deal Days, we expect a variety of products across different categories to be on sale. We’ll provide updates as soon as we have more information.

Where Can I Find Early Deals to Shop Now?

Details about early deals have not been revealed yet. We recommend keeping an eye on Amazon’s official announcements and our updates for the latest information.

Tips for Preparing for Prime Big Deal Days

Set Expectations Based on Past Events

Use data from previous events like Prime Day and the Prime Early Access Sale to set realistic expectations. The 2022 Early Access Sale actually saw a lower turnout than Prime Day, so keep this in mind when forecasting potential traffic and sales.

Get Inventory & Promotions Ready Now

Ensure you have enough inventory on hand to meet spikes in demand. Stock up on top sellers and replenish fast-moving products. Develop a tailored promotion calendar leading up to and during the event. Use Lightning Deals and Coupon Deals to incentivize purchases around peak hours. Extend discounts post-event to cover Black Friday through Cyber Monday.

Expand Reach Through Targeted Ads

Leverage Sponsored Display and DSP ads to find and appeal to new audience segments. Retarget past buyers while attracting new shoppers to your brand.

Learn from Past Holiday Promotions

Take time now to analyze performance from previous sales events. Look at what strategies and tactics worked well or fell short. Use these lessons to optimize your sales event game plan. Check out Envision Horizons’ learnings from the most recent Amazon sales event

Rival Prime Big Deal Days Sales

While Prime Day might have rival sales from brands like Target, Nordstrom, and Walmart, businesses should also be aware of potential competitors during Prime Big Deal Days. These rival sales can be both a threat and an opportunity, so brands should strategize accordingly.

Big Opportunity Ahead

As we saw with the 2022 Prime Early Access Sale, these Amazon events can really drive sales. One group of brands saw a +258% sales boost! The key is understanding Prime Big Deal Days’ unique advantages and limitations to make the most of this pre-holiday opportunity. Start preparing your strategy now to connect with shoppers and boost revenue.

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