Envision Horizons and soona have teamed up to create the most comprehensive 2023 guide to creative assets on Amazon, which will help brands and sellers of all levels to create high-quality content that converts.
The Most Comprehensive Guide on Building Creative that Converts
At Envision Horizons, we are always looking for new ways to help brands make selling on Amazon less stressful and more profitable. That’s why we’re excited to announce our partnership with Soona, a leading provider of creative services for Amazon sellers. Envision Horizons and Soona have teamed up to create the 2023 Guide to Creative Assets on Amazon, which will help sellers of all levels to create high-quality content that converts.
This comprehensive guide will provide an overview of all the creative assets available on Amazon, including images, videos, A+ Content, Storefronts, and Custom Ad Creative. It will also offer tips and best practices for using these assets to achieve maximum impact.
With soona’s expertise in creative eCom services and Envision Horizons’ extensive knowledge of the Amazon platform, we are confident that this guide will help brands take their Amazon presence to the next level. Download your FREE copy of the eBook here.
Why Invest in Creative Assets for Amazon?
Your Amazon creative assets are key to success on the platform. By investing in high-quality product images, videos, and infographics, you can make your listings more appealing to potential customers. Well-designed creatives can help you to stand out in search results, boost your conversion rates, and increase your average order value.
Additionally, Amazon has become a platform for customers to discover new brands, with 61% of all product searches starting on Amazon. High-quality creative assets help ensure that new customers who are discovering your products get a great first impression of your brand.
Ultimately, investing in your Amazon creative assets is a smart way to grow your business on the platform. Not only will it improve your chances of driving sales, but it will also give you a competitive advantage over other sellers.
When you upload your image files, they are checked to confirm that they meet technical file requirements. Files failing to meet these requirements will not be uploaded to your listings.
Additionally, if the images on your Amazon product listings are found to be non-compliant with Amazon’s image content requirements, the product listings will be removed from search until a compliant image is provided. Make sure to check requirements for each type of creative asset for your product category on Seller Central.
Best Practices for All Amazon Creative Assets
- Invest in High Quality
Investing in professional photography will not only provide you with beautiful imagery to attract and convert customers, but will also make you appear more professional as a seller. Though the cost of product photography can add up, if you’re investing time and money on advertising you should also be investing in the creative assets that will help seal the deal.
- Optimize for Desktop and Mobile
Recent statistics indicate that 80% of all online shoppers start browsing for products on mobile first. Always check that your images look good on desktop and mobile devices.
- Create Custom Content
Brand consistency across all channels is essential. However, even brands with beautiful existing creative assets need to make edits to make them more compatible with the Amazon platform. Create custom content optimized for the platform.
- A/B Testing
A/B testing, also known as split testing, is when you split your audience to test different variations of content to see which performs better. Use AB testing to experiment with different ways to highlight your product and get more clicks/ conversions. We AB test main images, PDP images, PDP image order, etc to discover the best way to convert customers.
Download the Full Guide to Visual Selling:
Product Detail Page (PDP) Image Carousel
Amazon Brand Story Feature
Premium A+ Content
Manage Your Experiments for A+ Content
Updating Your Creative Assets
Custom Ad Creative
Download the entire creative eBook for FREE to access 50+ pages of expert tips and examples.