fbpx

February Amazon Beauty Report

Envision Horizons February Amazon Beauty Report is here! Last month, our team initiated a monthly report on the latest trends, top sellers, and emerging brands in the Beauty category on Amazon. The report aims to provide insights and analysis for our clients and partners. Here are the key findings from February: E.L.F. BEAUTY Super Bowl commercial helped […]
Written By Tristan Williams
Published on March 15, 2023   |3 minute read

Envision Horizons February Amazon Beauty Report is here!

Last month, our team initiated a monthly report on the latest trends, top sellers, and emerging brands in the Beauty category on Amazon. The report aims to provide insights and analysis for our clients and partners.

Here are the key findings from February:

E.L.F. BEAUTY Super Bowl commercial helped boost their primer to become the #1 new release in beauty on Amazon in February.

The 2000s beauty trends are making a comeback, with hairclips, press-on nails, and hello kitty products gaining popularity. All we need now is for hair crimpers to become a top beauty tool.

Natural long and curly eyelashes are in fashion, while fake eyelashes are losing their appeal. A heated eyelash curler is the latest trend for achieving the look.

Scalp care is becoming a significant part of haircare, as consumers incorporate a scalp regimen into their skincare routine.

We based these insights on our analysis using both 1st party and 3rd party data. Special shout out to SmartScout for their market size data.

Download the full free report here. Check out our preview of the 30-page resource below…

Envision Horizons’ February Amazon Beauty report provides readers with a comprehensive understanding of the current beauty category on Amazon. From emerging trends to bestselling products and market share data, this report gives an overview of the latest developments in the beauty realm. The analysis provided by CEO Laura Meyer brings an authoritative perspective on the beauty industry and adds another layer of insight into an already comprehensive resource.

Take a few minutes to read this report and become an expert on the current state of beauty in no time!

80+ Amazon Reports in One Platform

No more manual work. No more guesswork. All 80+ Amazon reports are parsed in an easy-to-understand, visually-rich report.

Start your 30-day, full-access and no-obligation trial today!

Follow Us

LATEST FROM ENVISION HORIZONS

Utilizing Amazon Ad Sales by Day Analysis

Utilizing Amazon Ad Sales by Day Analysis

Understanding your sales patterns by day of the week can reveal opportunities to optimize your Amazon advertising performance. Let’s examine the best and worst days for Amazon sales volume and provide actionable tips to capitalize on these trends. Envision Horizons...

read more
How to Sell Hazmat Products on Amazon

How to Sell Hazmat Products on Amazon

Selling hazardous materials (hazmat) on Amazon requires special handling and compliance. This guide will walk through key steps for successfully selling hazmat products within Amazon’s guidelines. Adhering to the below will help ensure the successful onboarding of...

read more
Get your Amazon news from industry experts

At Envision Horizons, we believe big picture thinking is the key to driving growth on Amazon. 

Share This