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February Amazon Beauty Report

Envision Horizons February Amazon Beauty Report is here! Last month, our team initiated a monthly report on the latest trends, top sellers, and emerging brands in the Beauty category on Amazon. The report aims to provide insights and analysis for our clients and partners. Here are the key findings from February: E.L.F. BEAUTY Super Bowl commercial helped […]
Written By Tristan Williams
Published on March 15, 2023   |3 minute read

Envision Horizons February Amazon Beauty Report is here!

Last month, our team initiated a monthly report on the latest trends, top sellers, and emerging brands in the Beauty category on Amazon. The report aims to provide insights and analysis for our clients and partners.

Here are the key findings from February:

E.L.F. BEAUTY Super Bowl commercial helped boost their primer to become the #1 new release in beauty on Amazon in February.

The 2000s beauty trends are making a comeback, with hairclips, press-on nails, and hello kitty products gaining popularity. All we need now is for hair crimpers to become a top beauty tool.

Natural long and curly eyelashes are in fashion, while fake eyelashes are losing their appeal. A heated eyelash curler is the latest trend for achieving the look.

Scalp care is becoming a significant part of haircare, as consumers incorporate a scalp regimen into their skincare routine.

We based these insights on our analysis using both 1st party and 3rd party data. Special shout out to SmartScout for their market size data.

Download the full free report here. Check out our preview of the 30-page resource below…

Envision Horizons’ February Amazon Beauty report provides readers with a comprehensive understanding of the current beauty category on Amazon. From emerging trends to bestselling products and market share data, this report gives an overview of the latest developments in the beauty realm. The analysis provided by CEO Laura Meyer brings an authoritative perspective on the beauty industry and adds another layer of insight into an already comprehensive resource.

Take a few minutes to read this report and become an expert on the current state of beauty in no time!

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