Discover How Gen Z Shops on Amazon in Our Latest Report

Get exclusive insights on Gen Z’s purchasing habits to optimize your Amazon marketing

Gen Z Report

Gen Z represents the future of e-commerce. Born between 1997 and 2012, this cohort already accounts for over 60 million consumers in the US.

But how does Gen Z actually shop on Amazon and other online retailers? What impacts their path to purchase?

We surveyed over 250 Gen Z consumers to uncover key trends on:

  • How they discover and research new products
  • The impact of reviews, ratings, and Amazon badges
  • Their attitudes towards promos, discounts and sales
  • How long they consider a purchase before buying
  • The influence of live streaming and influencers

Our exclusive report distills these insights into actionable recommendations to help brands and sellers optimize their Amazon presence.


Download the free report now to get ahead of the competition and win over the next generation of shoppers!

You’ll learn:

  • The top channels Gen Z uses to find new products

  • Strategies to build trust and social proof with Gen Z

  • Tips for competitive pricing / promotions

  • How to cater product pages and ads to lengthy research cycles

  • And More!