As an Amazon seller, understanding ASINs (Amazon Standard Identification Numbers) is crucial for effectively managing your product listings on the platform. In this blog, we’ll cover everything you need to know about ASINs, including their importance, how to create a new ASIN in Amazon, and best practices for managing ASINs on Amazon.
What is an ASIN?
An ASIN is a unique identifier assigned to each product listed on Amazon’s marketplace. It consists of a 10-character alphanumeric code that serves as a unique identifier for a specific product. Amazon uses ASINs to manage and organize product listings on its website and differentiate between similar products.
ASINs serve several important purposes for Amazon sellers, including:
Unique product identification: ASINs help to distinguish between similar products, ensuring that customers can easily find and purchase the product they are looking for.
Product listing organization: ASINs are used to group similar products together under specific categories and subcategories, making it easier for customers to browse and compare products.
Inventory management: ASINs help sellers keep track of their inventory levels for each product, ensuring that they don’t run out of stock.
Search rankings: ASINs are used by Amazon’s search algorithm to rank products in search results.
How to Create a New ASIN in Amazon: 6 Steps
Step 1: Research your product
Before creating a new ASIN, it is important to understand your product’s category, subcategory, and product type, as this information will be required during the creation process.
Step 2: Sign in to Amazon Seller Central
To create a new ASIN, you will need to sign in to Amazon Seller Central, the platform that allows you to manage your Amazon seller account. Once you have signed in, click on the “Inventory” tab and select “Add a Product.” A new page will pop up. For a brand new listing, select the option “I’m adding a product that is not on Amazon”.
Step 3: Choose Product Category
You will need to choose the appropriate product category, subcategory, and product type. Amazon’s product taxonomy is complex, so it is important to choose the right category to ensure that your product is listed in the correct section of the website.
Step 4: Enter Product Information
Next, you will be prompted to enter your product information, including the product name, brand, manufacturer, and product description. Make sure that the information you enter is accurate and detailed, as this will help potential buyers find your product on Amazon.
Step 5: Enter Product Details
Once you have added your basic info, you will need to enter specific details about your product, such as its size, color, and material. You will also need to add product images and pricing information. View tabs in the image above to preview what type of information you will need for this stage.
Step 6: Submit for Approval
After you have entered all the necessary information, you will need to submit your product for approval. Amazon will review your product information and images to ensure that they meet the platform’s guidelines. If your product is approved, Amazon will assign a new ASIN to your product.
How Many ASINs Can I Have on Amazon?
There is no limit to the number of ASINs that a seller can have on Amazon. As long as each ASIN represents a unique and distinct product, sellers can create as many ASINs as they need to list all their products on the platform.
However, it is important to note that creating a large number of ASINs can become challenging to manage, especially if you have a diverse range of products. To avoid confusion and ensure efficient management, it is recommended to keep your ASINs organized by grouping similar products together under relevant categories.
Additionally, it is important to ensure that all your ASINs comply with Amazon’s policies and guidelines. Violating Amazon’s policies can lead to the suspension of your account, and in extreme cases, legal action. Therefore, it is important to understand and follow Amazon’s policies to maintain a successful business on the platform.
Best Practices for Managing ASINs on Amazon
Organize ASINs for easier management: Group similar products together under relevant categories to make it easier to manage and update your listings.
Ensure ASIN compliance with Amazon policies: Follow Amazon’s policies and guidelines to avoid violating them, which can result in the suspension of your account or legal action.
Regularly review and update ASIN information: Keep your ASIN information up-to-date and accurate to improve search rankings and ensure that customers can easily find your products.
For more information, see Amazon’s ASIN creation guide: https://sellercentral.amazon
In conclusion, creating a new ASIN on Amazon is a straightforward process, but it requires attention to detail to ensure that your product is listed accurately and effectively. By following the steps outlined in this blog, you can successfully create a new ASIN and start selling your product on Amazon.