What is Amazon Live?
Amazon Live is a live streaming platform that lets influencers and brands on Amazon connect with their audience in real-time. It’s a great way to build relationships with followers, show off new products, and answer questions live. influencers can also use Amazon Live to generate revenue by running ads and promoting products. The platform is still in its early stages, but it has the potential to be a powerful tool for influencers and brands alike.
How Does Amazon Live Work?
The streams are held through the Amazon Live Creator App. The live stream allows shoppers to discover and browse all different categories of streams. There is no cost to watch these live streams and no cost for an influencer to run a live stream. Much like YouTube or any other streaming platform, these live streams are advertised across channels to encourage followers to watch their favorite influencers’ live shows on the Amazon app.
What are Amazon Live Influencers?
Amazon Live influencers host live streams while showing off their favorite products. An Amazon Live influencer is a content creator who provides product recommendations to inspire their audience or followers through social media. Amazon influencers make commissions depending on what products they may be reviewing and how many shoppers are viewing their live stream. Amazon Live is an effective platform because viewers are already on Amazon watching the streams, which makes product purchasing much easier. Amazon Live is also beneficial to influencers not only because they can generate commission, but also because they can reach new viewers on Amazon’s platform and increase their following on other social media platforms.
Why Use Amazon Live Influencers?
There are several benefits to working with influencers…
- Build brand awareness
- Establish credibility
- Boost sales and organic rank on Amazon
- Reach specific target audiences
- Drives conversation / word of mouth
When done correctly, influencer marketing has the power to drive qualified traffic that will not only deliver an immediate return on investment, but also add momentum to the Amazon listing. This helps increase Best Seller Rank, organic rank, and advertising impression share.
How Influencers Use Amazon Live
Although there is no charge when becoming an Amazon Live influencer, Amazon does need to approve who can and cannot start a live stream. The first step in becoming an Amazon Live influencer is having an Amazon Storefront. Having an Amazon Storefront is a great way to encourage followers to shop for products that have been reviewed. Through Amazon Storefronts, influencers can also make a commission if products are bought directly through the storefront. Individuals who do apply to become an Amazon influencers, need to have a significant following on a social media platform to get approved. These platforms include YouTube, TikTok, Instagram, and Facebook. Amazon will then review the number of followers the account has as well as engagement metrics. Many micro-influencers are approved for Amazon Live, and often work with brands for a small fee or free products that will be reviewed during the live stream.
Amazon Live Categories
Amazon Live offers several different categories for shoppers to choose from.
- New to Amazon Live
- Featured Creators
- Amplifying Black Voices
- Electronics
- TV Personalities
- Fashion & Beauty
- Top livestreamers
- Home
- Fitness
- Cooking
- Books
- Gaming
- Pets
- Health & Wellness
- Food
- Baby
- Media
- Everything Else
Amazon Live Influencer Best Practices
Amazon has implemented various rules to make sure influencers are following specific regulations when they are streaming. Amazon provides a list of FAQs as well as Do’s and Don’ts for live streamers…
DO
- Physically demonstrate the products.
- Talk about features that provide customer value.
- Give original information and opinions about the product’s features in the live streams.
- Talk about what parts of the product you like/don’t like.
DON’T
- Add products to your carousel that you don’t own or haven’t used.
- Add products to your carousel that are not relevant to your live stream.
- Read from or play videos from product detail pages.
How to Find Amazon Live Influencers
There are plenty of ways to search for Amazon Influencers. One easy way is to manually go on the Amazon Live platform and browse influencers. If an Amazon seller is looking for an influencer, they can easily select the category that matches best with the products they are trying to advertise and sell. There are over 15 different categories to choose from that shoppers watch daily. Once you have found an influencer that would be a good fit to promote your products, check out their other social channels. You can likely find their contact information on TikTok or Instagram in their bio. On Instagram, take a look at the “email” button in their bio. Contacting influencers via email is a great place for outreach. Influencers will have different rates for items that they are asked to review, depending on multiple different factors. Rate negotiation via email is professional and keeps communication organized.
Use Hashtags Such as #founditonAmazon
Another great way to find Amazon Live influencers is to look up popular hashtags such as #founditonamazon. #FoundItOnAmazon is a popular hashtag that you can view what influencers have bought if they have a public profile. By searching this hashtag you are able to view influencers’ accounts as well as their Amazon Storefront. Influencers often state their handle in their Amazon Storefront which is another great way to get into contact with them.
Additionally, when searching for influencers to advertise your products, it is important to focus on your target audience. For beauty brands on Amazon, a great place to start looking for influencers is going to be under the beauty/makeup category on #FoundItOnAmazon or through the Amazon Live platform. More hashtags to look for on other social media platforms include #amazonfinds, #amazoninfluencer, #ad, #sponsored and much more!
Amazon Influencer Rates
Many influencers’ rates will vary depending on the following they have on their social media channels. Collaborating with a mix of macro, micro, and nano influencers is often a strong strategy to test what works for your brand and your budget. Gifted campaigns are also a popular option for brands with smaller budgets. However as influencer marketing continues to grow, it is important to note that gifted campaigns may not generate the same results that they did a few years ago.
Consider Working with an Amazon Agency for Influencer Marketing
Consider working with an Amazon agency like Envision Horizons to lead your influencer marketing efforts. The advantages of working with an agency for Amazon influencer marketing include streamlined processes, access to our vetted creator community, advanced analytics and
reporting, logistics management including payment processing, and access to additional resources. Learn More.
Amazon Influencer Marketing with Envision Horizons
Envision Horizons is a premium Amazon agency that has managed over 200 brands on Amazon’s platform, including Beauty, Wellness, Pet, and Home brands. Our mission is to foster growth for our clients on Amazon’s platform through a variety of strategies, including driving external traffic through influencer marketing. We connect our clients with the right influencers to create mutually beneficial collaborations and drive Amazon sales. Check out our Influencer Marketing Case Study.
Learn more about how you can drive external traffic to your Amazon listings through influencer marketing on popular platforms such as Tiktok, Instagram, and Youtube.
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Learn more about Envision Horizons service offerings and influencer marketing program here.
