myHorizons Amazon Advertising tools, including the Promotions Tracker, Advertising Recap, and Coupons Performance Data page, are built to better help sellers manage their ad campaigns. With these features, sellers can monitor their ad campaigns in real-time and make data-driven decisions about how to better manage their advertising dollars to maximize profits.
Tracking your promotions and coupon performance on Amazon will help you to evaluate whether your marketing efforts are successful and provide you with valuable feedback for your next campaign.
The myHorizons Promotions Tracker feature lets you easily visualize how key metrics were impacted by your promotions. You can choose from various metrics such as impressions, click-through rate (CTR), cost per click (CPC) and more for deeper insights into what’s working—and what isn’t.
Amazon Advertising Recap
This comprehensive advertising report contains visual representations of key marketing metrics, grouped by the types of advertisements, types of audiences, and keywords. A centralized report that combines KPIs from multiple sources to allow quick identification of budget allocations and results.
Coupons Performance Data
Assess coupon performance by redemptions, attributed sales, spend, and more. A coupon can be measured against valuable information, such as new brand customers, sessions, and repeat customers, to determine their effectiveness.
Being able to see how efficiently your coupons are running across different product lines and categories can help you decide when to run more, or fewer, promotions per item. Additionally, discovering trends in sales behavior through the monitoring of coupon performance will enable you to create customer loyalty programs tailored for increased repeat purchases and higher reviews.
In the fast-paced world of e-commerce, tracking your promotions and coupon performance on Amazon is essential for staying competitive.
Get Started with myHorizons for Free
myHorizons is the perfect Amazon brand management tool for businesses of all sizes. With myHorizons, you can easily and effectively manage your Amazon listings, discover key insights, track your progress, and more.
Now you can try myHorizons for free with our month-long free trial. myHorizons free trial pulls 60 days worth of data into the platform for your analysis, upgrade to a paid account to access all historical data.
Take your business to the next level by making Amazon less stressful and more profitable. Whether you’re just starting out or you’re a seasoned pro, myHorizons will help you reach your goals. Sign up today to see the results for yourself!