We’re breaking down our favorite tools for Amazon sellers, specifically for SEO and Listing Optimization. Also, check out Marketplace Pulse’s breakdown of top Amazon softwares here.
#1 Brand Analytics (SFR, SQPD)
Brand analytics is a wealth of first party information and data. Version 1.0 of brand analytics gave us access to over 1M search terms ranked by search frequency rank (SFR). The number of available terms has increased over time. SFR represents the ‘ranking based on search frequency’. Meaning, the more a term is searched, the lower the SFR. On top of the search term data, Amazon also provides data on clicks and conversion share for the first, second and third results for that particular term.
Example use case: An ASIN can be searched in brand analytics to generate a ‘reverse ASIN report’, or a report that provides unique terms that the particular product ranks in the top 3 for. Click & conversion share can be reviewed to make educated decisions about improving the PDP.
The latest release from Amazon is the search query performance dashboard (SQPD). This dashboard is only available to Brand Registered sellers, and allows brands to see their search term’s performance based on shoppers’ search behavior. The dashboard provides data on how customers move through the sales funnel and the percentage share that you are capturing as a brand. For each search term, Amazon provides its own Rank number and the Search Volume. Check out our post on how to use SQPD here.
Envision Horizons Amazon brand management software, myHorizons is built to allow sellers to focus ON their business instead of IN their business. myHorizons new SEO Tab includes the SEO Recap page and the SEO Deepdive page, allowing you to get a quick snapshot of your performance or dig deeper into the data for key insights. myHorizons provides detailed analysis and reports on your Organic Ranking progress over time, so you can fine-tune your strategy. Read more on myHorizons SEO tools.
DataDive is a Chrome Extension that acts as a “research assistant” for Amazon sellers. The extension automates the tedious task of exporting data files from various sources, importing them in Google Sheets and correlating them for decision support. Sellers can also research ideas using DataDive Tools in Seller Central. The system will analyze and filter millions of search terms from Brand Analytics, and present the most relevant ones in Google Sheets. Check out DataDive here.
#4 Seller.Tools Auto Suggest
When a user types a search query into the Amazon search bar, Amazon records that action and makes a notch in its database. Over time, the most popular and relevant terms are shown in auto-suggest to help customers find products easier. Adapting to the changing results of auto suggest is crucial to a strong SEO strategy. Check out Seller.Tools here.
#5 Helium 10
Helium 10 is the market leader when it comes to Amazon research & analytics tools. Their reverse ASIN tool (Cerebro), their keyword research tool (Magnet) and their listing builder tool are all solid tools to help with your SEO strategy. Keyword tracker is also a great way to keep tabs on progress. Check out Helium 10 here.
Our 5 Favorite Chrome Extensions for Amazon SEO
Support Selling on Amazon
Implementing strategies to improve visibility and traffic on Amazon can be overwhelming for any seller. For sellers looking for additional support, Envision Horizons offers a solution. myHorizons is making selling on Amazon less stressful and more profitable by automating Amazon brand management. For more information on myHorizons, visit our site. Or schedule your own personal demo here.
Check out Envision Horizons guide, 40+ Expert Tips for Amazon SEO, to get started implementing strategies to improve visibility and traffic.