Pet Category on Amazon
The Best Full Service Amazon Agency for Pet Brands
In the US alone there are over 60 million households that own a pet- and as more and more people shop online for their pet supplies, it’s essential for pet brands to have a presence on Amazon.
Envision Horizons has helped numerous pet brands to grow and scale on the Amazon platform. We have a deep understanding of the Amazon pet category and can help you to develop a strategy that will allow you to capitalize on this growing market. Contact us today to request a free consultation and learn more about how we can help you to grow your pet brand on Amazon.
Your Amazon Makeover Awaits!
Conducting Market Research and Implementing Growth Strategies
With extensive market research and a deep understanding of our clients goals, Envision Horizons develops catalog strategies that drive brand LTV, higher profitability, and market share growth. Using historical data and insights, Envision Horizons builds promotional and coupon strategies for our clients that are cognizant of the brand’s relationship with other retailers.
In Q1 2022, pet owners spent almost $48 million on dog toys. This is a 30% sales increase compared to Q4 2021.
Designing Creative that Converts
Using existing photography, video, and brand guides, our creative strategists put together briefs for product detail pages, Amazon storefronts, A+ Content, and custom advertising creative.
Our team of graphic designers and video editors then deliver beautiful content. In order to have best in class creative, our account managers collaborate with our creative strategists to AB test top performing images and videos to increase click through and conversion rates for our clients.
Utilizing Sponsored Brand Ads
We pride ourselves on being early adopters of new Amazon Advertising features, delivering premium reach and performance for our clients. Our team manages all ad types including Sponsored Product Ads, DSP, OTT, and everything in between.
Envision Horizons is a verified Amazon advertising partner, and a 2022 finalist for the Amazon Ads Brand Building award.
Generating Positive Reviews
Pet owners want to ensure that the products they buy for their pets are both safe and reliable. A large number of positive reviews and high star rating not only consolidates trust but also improves organic rank on Amazon.
Envision Horizons enrolls clients in the Amazon Vine program and automates the Request a Review process with our software, myHorizons, in order to maximize the number of reviews. Account managers optimize listings to manage customer expectations to work against getting negative reviews.
Ranking on Page 1 of Amazon Search with Search Engine Optimization
Amazon is a giant shopping search engine with 61% of online product searches beginning on Amazon.com. In order to gain visibility for our clients, we adopt a holistic approach that considers all components of Amazon’s algorithm. Envision Horizons utilizes our proprietary 40 point SEO checklist to drive increased keyword indexing and organic rank.
With our brand management software, myHorizons, we are able to track SEO improvement over time.
More than half (56%) of consumers say that if they were only able to buy products from a single store, it would be Amazon.
Full Management Services
Creative and Design