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Prime Day 2026 Is Over. Here’s What the Data Says.
The biggest shopping event of the summer is behind us, but the insights are just beginning.
Drawing from real performance data across our client portfolio, we’ve uncovered the trends, opportunities, and strategic shifts that defined Prime Day 2026, and what they mean for brands preparing for Prime Big Deal Days, Black Friday, and beyond.
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See What’s Inside
2026 spend and basket size trends
Portfolio and advertising performance data
How shopper behavior shifted this year
AI and retail media trends every brand should know
Winning creative and promotional strategies
Our post-Prime Day playbook
Prime Day 2026 Was Our 16th Prime Day
We’ve helped leading brands navigate Prime Day through algorithm changes, rising competition, new ad products, AI-powered discovery, and shifting consumer behavior.
Every year, we analyze the data, identify the trends that matter, and help brands apply those insights to their next major sales event.
Want to see how previous years compare? Check out our previous recaps
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