Prime Day, the much-anticipated annual shopping event, is just around the corner, presenting a remarkable opportunity for e-commerce businesses to skyrocket their sales. To ensure you seize this moment and maximize your results, we have prepared a guide that covers the basics of Prime Day preparation. This blog post will provide you with a sneak peek into the key steps involved, empowering you to make informed decisions and elevate your Prime Day performance. Ready to unlock Prime Day success? Let’s dive in!
Two Weeks Before Prime Day: Setting the Stage for Success
As Prime Day approaches, it’s crucial to lay a solid foundation for your success. Here are some key actions to take:
- Clear your schedule: Remove any scheduled meetings on Prime Day and the following day to focus entirely on this significant event.
- Prepare your storefront: Build a dedicated subpage exclusively for Prime Day deals and products, offering a seamless shopping experience for your customers.
- Revise your Sponsored Brands headlines: Optimize your Sponsored Brands headlines to highlight specific promotional activities, capturing attention and driving customer engagement.
- Prepare for longer hours: Plan for additional working hours before, during, and after Prime Day to effectively manage potential challenges and maximize opportunities.
- The Week Before Prime Day: Fine-Tuning Your Strategy
The week leading up to Prime Day is a critical period for refining your strategy and ensuring all elements are in place. Here are key steps to take during this time:
- Share your promotional ASIN list: Collaborate with your team, particularly those managing media, to align your efforts and effectively allocate your budget.
- Review budget caps: Evaluate account-level and portfolio-level budget caps to address any potential budgetary concerns and ensure optimal resource allocation.
- Check your promotions: Thoroughly review your coupons and promotions, verifying discount accuracy and eliminating any potential conflicts or duplications.
- Snapshot of SEO: Gain valuable insights into your product and keyword indexation by obtaining an up-to-date report. This information will guide your promotional decisions and yield long-term benefits.
- Adjust DSP budgets: Assess and make necessary adjustments to your Demand Side Platform (DSP) budgets to maximize the impact of your advertising campaigns.
- Set up retargeting: Implement 7-day and 14-day lookback on views retargeting within your DSP to capitalize on customer interest and boost conversions.
The Day Before Prime Day: Finalizing Your Preparations
With Prime Day just on the horizon, it’s time to put the finishing touches on your preparations. Here’s what you should focus on the day before Prime Day:
- Check ASIN level suppressions: Ensure all your products are visible and available for purchase by reviewing ASIN level suppressions across your accounts.
- Review your top revenue-driving ASINs: Manually analyze the product detail pages of your highest-performing ASINs to identify any potential issues that may impact their performance.
- Check for ineligible listings: Verify that none of your crucial listings have become ineligible before Prime Day.
- Confirm budget caps: Capture screenshots to keep track of your spending and ensure you stay within the defined budget.
- Increase bids: Consider strategically increasing your bids to enhance visibility and competitiveness.
- Adjust DSP budgets: Fine-tune your DSP budgets if necessary to optimize your advertising efforts.
Prime Day: Unleashing the Power of Opportunities
To discover the complete guide and uncover the strategies for each stage of Prime Day, download our Prime Day checklist. This resource will equip you with expert insights, actionable steps, and performance-tracking techniques that will empower you to outshine the competition.