Amazon’s beauty category continues to grow and evolve. According to Envision Horizons’ latest Amazon Beauty Report for July 2023, the total estimated growth in beauty sales on Amazon was 3%. The report provides insights into the top brands, products, search trends, and niches across skincare, makeup, fragrance, and haircare.
Key highlights from the report:
- Envision Horizons’ beauty client sales were up an impressive 71% year-over-year in July 2023, with average daily beauty sales up 49% compared to June. This lift was attributed primarily to Prime Day participation.
- Prime Day 2022 to 2023 saw beauty sales increase by 108% on average. Prime Day daily sales alone increased 854% over June daily averages.
- Top beauty searches included buzzy ingredients like berberine and staple products like gel nail polish. Retinol body lotion also ranked highly.
- Sunscreens dominated the top-grossing skincare products as expected for summer. Makeup best sellers were lash serums and micellar waters.
- Anti-aging “skin streaming” routines are trending on TikTok. Hair care is focusing on damage repair and hair loss solutions.
- Fragrance saw the largest monthly revenue decrease at 7.45%, while skin care and makeup revenues grew slightly.
- New beauty releases featured Barbie movie tie-in products and clean, vegan formulations.
Download the full Amazon Beauty Report here for detailed category insights and data. It covers top sellers, search frequency rankings, monthly revenue estimates, hot new releases, viral TikTok trends, and more. A must-read for beauty brands selling on Amazon!
