Grow Your TikTok Today

Unlock Social Commerce & Brand Awareness with an Experienced eCommerce Partner

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Work With a Verified TikTok Shop Partner Agency

Envision Horizons has been in business for seven years helping brands scale their eCommerce sales through marketing & operations. With expertise in catalog management, creative strategy, influencer marketing, and back-end order logistics, we take an end-to-end approach in activating TikTok for revenue growth.

As an advertising partner of TikTok and verified TikTok Shop seller agency, Envision Horizons is uniquely positioned to help brands scale on the fastest growing social commerce platform.

Our TikTok Marketing Services Include:

  • TikTok Shop Catalog Setup & Integration
  • Monthly Video Creative Production
  • Creative strategy & guidance
  • Advertising Management & Optimization
  • Access to Envision Horizon’s internal roster of creators to create UGC

We understand winning formulas – from viral product launches using influencer talent to driving reorders through retargeting existing customers. Our strategic approach to TikTok is informed by studying category leaders and knowing what engages.

The Beauty Advantage on TikTok

TikTok Beauty

85% of TikTok Shop sales stem from beauty, personal care and wellness brands. (Nielsen IQ)

TikTok users on beauty journeys are 1.4x more likely (vs. other platform users) to have bought something because it was trending. (TikTok Insights)

Personal care shoppers are 1.9x more likely to buy directly from TikTok because it’s entertaining (vs. shopping directly on marketplaces). (TikTok Insights)

1 in 3 consumers on a beauty journey have bought a product because they saw it on TikTok in the past year. (TikTok Insights)

As a pioneer social commerce platform, TikTok rewards innovative brands who fully embrace the channel. Early adopters attuned to the platform’s unique features and audience often emerge as category leaders.

Elements of a Successful
TikTok Launch

We Advise Clients To:

Post organic content regularly, to align on a channel strategy that matches TikTok’s unique reach, and to allocate sufficient media budget for audience creation, with a mix of funnel objectives.

Promote new SKUs through incentivized sampling then transition to standard MSRP pricing once established.

To allow flexibility in brand voice and content angles that speak directly to TikTok’s audience in an authentic voice.

Build partnerships across various creator tiers to inspire authentic connections.

Ready to Embrace TikTok’s Potential?

Transitioning to emerging platforms carries risks, but greater rewards await brands willing to test and learn. With hands-on support in content, influencer marketing, advertising, and back-end operations, we guide clients to become category leaders. If you’re ready to embrace TikTok’s unique creative capacity, let’s connect on a growth strategy.

Frequently Asked Questions

What is TikTok Shop?

TikTok Shop is a feature within the TikTok app that allows brands to showcase and sell products directly to users. It provides a storefront experience where users can discover and purchase products seamlessly within the app.

What are the benefits of selling on TikTok Shop?

Selling on TikTok Shop offers brands increased visibility, access to a large and engaged user base, and the opportunity to leverage TikTok’s dynamic and engaging content ecosystem for product promotion and sales. Moreover, the success achieved on TikTok can have a ripple effect across other sales channels like Amazon.

What kind of products perform well on TikTok Shop?

Beauty products, lifestyle items, and products with a strong visual appeal tend to perform well on TikTok Shop due to their shareability and ability to resonate with TikTok’s predominantly young and trend-focused audience.

What is the process for setting up a TikTok Shop?

Setting up a TikTok Shop involves creating a storefront, uploading product listings with engaging visuals and descriptions, and managing inventory to ensure accurate availability and timely fulfillment of orders.

How does payment processing work on TikTok Shop?

When a customer purchases through TikTok Shop, the payment is securely processed by TikTok. The funds from the sale are then transferred to the bank account linked to your TikTok Shop account. TikTok facilitates the entire payment process, including handling transaction emails and notifications related to the order.

What are the fees associated with selling on TikTok Shop?

TikTok Shop charges a referral fee on all qualified transactions. Starting July 1, 2024, the referral fee will increase to 8% per order. From April 1, 2024, to July 1, 2024, the referral fee will be increased to 6% in increments. The referral fee varies based on the product category and order value. Additionally, there is a fixed fee of $0.30 per order, which is not refunded in cases of partial refunds. Read more here.

Are there any restrictions or guidelines we need to follow when selling on TikTok Shop?

Yes, there are certain restrictions and guidelines that sellers must adhere to when selling on TikTok Shop. TikTok Shop has established a Restricted Products Policy to outline rules regarding restricted product categories in compliance with federal, state, and local laws. Sellers must ensure that their products meet all applicable regulations and TikTok Shop policies. Read more here.

What exactly does TikTok marketing entail?

Our agency provides strategic guidance on the potential of TikTok for your brand and the best path for reaching success with content and advertising. We offer comprehensive TikTok & TikTok Shop consulting services, including storefront setup & marketplace integrations (Shopify to Tiktok Shop for example), Video content creation, advertising management, and performance tracking.

Can you help us with setting TikTok Shop up?

Yes, we offer full setup from scratch. If your brand is new to TikTok Shop, we can help.

Can we use Amazon inventory to fulfill orders on TikTok Shop?

Yes, we have integrations available to help streamline this process, making it less necessary to have a separate pool of inventory specifically for TikTok Shop.

Is my brand right for TikTok?

With billions of downloads and the fastest growing app in the United States, TikTok has an opportunity for most brands. That being said, we work with brands that either have a significant presence on TikTok already or brands that are willing to dedicate a minimum of $10K monthly to advertising campaings. Send us a note and we would be happy to do a free analysis of the fit for your brand.

Do you handle customer inquiries and support through TikTok Shop?

Since brands often have a better gauge of their tone of voice and the specifics surrounding customer concerns, we don’t manage customer messaging for TikTok Shop. 

What kind of TikTok reporting and analytics do you provide?

Envision Horizons provides comprehensive reporting and analytics on TikTok Shop performance, including advertising data, engagement metrics, video performance metrics, audience insights, and media campaign metrics to inform strategic decision-making and optimization efforts.

How involved will we need to be in the TikTok Shop management process?

We provide setup services for TikTok Shop, but we don’t provide ongoing management of TikTok Shop. We offer video content creation, creative strategy and advertising management only.

Do you offer any additional services beyond TikTok Shop management?

Yes, our agency offers additional services such as Amazon management services and retail media services to provide a comprehensive e-commerce solution that encompasses multiple platforms and channels for maximum reach and impact.